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~subject:"Internationales Marketing"
~subject:"Brand management"
~isPartOf:"Journal of international business studies : JIBS ; an official journal of the Academy of International Business"
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Internationales Marketing
Brand management
International marketing
42
Consumer behaviour
14
Konsumentenverhalten
14
USA
11
United States
11
Markenführung
7
Multinationales Unternehmen
7
Transnational corporation
7
Designation of origin
5
Distribution channel
5
Globalisierung
5
Globalization
5
Herkunftsbezeichnung
5
Vertriebsweg
5
China
4
Welt
4
World
4
Advertising
3
Auslandsinvestition
3
Brand image
3
Emerging economies
3
Foreign investment
3
International market entry
3
Internationaler Markteintritt
3
Japan
3
Markenimage
3
Marketing management
3
Marketingmanagement
3
Schwellenländer
3
Theorie
3
Theory
3
Werbung
3
advertising
3
Advertising effects
2
Advertising planning
2
Ausländische Tochtergesellschaft
2
Außenwirtschaftsförderung
2
Brand
2
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1
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1
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English
44
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Aulakh, Preet S.
2
Bello, Daniel C.
2
Cavusgil, S. Tamer
2
Hult, G. Tomas M.
2
Kotabe, Masaaki
2
Samiee, Saeed
2
Anderson, Erin
1
Ang, Swee Hoon
1
Bahadir, S. Cem
1
Bharadwaj, Sundar G.
1
Biswas, Abhijit
1
Bonaccorsi, Andrea
1
Broderick, Amanda J.
1
Brouthers, Lance Eliot
1
Buck, Trevor
1
Buckley, Peter J.
1
Chabowski, Brian R.
1
Chandrashekaran, Murali
1
Choquette, Eliane
1
Chow, Cheris W. C.
1
Christensen, Carl H.
1
Cooksey, Ray W.
1
Cote, Joseph A.
1
Diamantopoulos, Adamantios
1
Dinner, Isaac M.
1
Dou, Wenyu
1
Dyomina, Natalya
1
Ellis, Paul D.
1
Filatotchev, Igor
1
Finnegan, Carol A.
1
Gatignon, Hubert A.
1
Gentry, James W.
1
Gertner, Rosane K.
1
Ghauri, Pervez N.
1
Gilliland, David I.
1
Gonzalez-Padron, Tracy
1
Greenley, Gordon E.
1
Grewal, Dhruv
1
Grewal, Rajdeep
1
Griffith, David A.
1
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
Journal of business research : JBR
230
International marketing review
136
Journal of global marketing
123
Journal of international marketing
123
The journal of brand management : an international journal
88
The journal of product & brand management
88
SpringerLink / Bücher
75
Journal of marketing communications
66
Journal of retailing and consumer services
60
International journal of internet marketing and advertising : IJIMA
56
International journal of advertising : the quarterly review of marketing communications
53
International journal of advertising : the review of marketing communications
53
Journal of promotion management : JPM
53
Industrial marketing management : the international journal for industrial and high-tech firms
49
Journal of advertising research
46
Asia Pacific journal of marketing and logistics
44
International business review : the official journal of the European International Business Academy
44
European journal of marketing : EJM
43
Journal of international consumer marketing
43
Journal of promotion management : innovations in planning and applied research
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
Advances in international marketing
37
Marketing intelligence & planning
37
Psychology & marketing
37
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Europäische Hochschulschriften / 5
33
Journal of marketing
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Journal of strategic marketing
30
Journal of the Academy of Marketing Science
30
Springer eBook Collection
30
Journal of marketing management : MM
29
Business horizons
27
Journal of euromarketing
27
Handbook of research in international marketing
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
26
Management international review : mir ; journal of international business
24
International journal of hospitality management
21
Cogent business & management
20
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ECONIS (ZBW)
44
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1
Celebrity endorsements in emerging markets : align endorsers with brands or with consumers?
Roy, Subhadip
;
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 295-317
Persistent link: https://www.econbiz.de/10012006997
Saved in:
2
The influence of global and local iconic brand positioning on
advertising
persuasion in an emerging market setting
Heinberg, Martin
;
Ozkaya, H. Erkan
;
Taube, Markus
- In:
Journal of international business studies : JIBS ; an …
48
(
2017
)
8
,
pp. 1009-1022
Persistent link: https://www.econbiz.de/10011779151
Saved in:
3
Consumer responses to sexual
advertising
: the intersection of modernization, evolution, and international marketing
Wan, Wendy W. N.
;
Luk, Chung-leung
;
Chow, Cheris W. C.
- In:
Journal of international business studies : JIBS ; an …
45
(
2014
)
6
,
pp. 751-782
Persistent link: https://www.econbiz.de/10010396525
Saved in:
4
Beyond country image favorability : how brand positioning via country personality stereotypes enhances brand evaluations
Magnusson, Peter
;
Westjohn, Stanford A.
;
Sirianni, Nancy J.
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 318-338
Persistent link: https://www.econbiz.de/10012006998
Saved in:
5
Psychic distance and performance of MNCs during marketing crises
Dinner, Isaac M.
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 339-364
Persistent link: https://www.econbiz.de/10012007002
Saved in:
6
Import-based market experience and firms’ exit from export markets
Choquette, Eliane
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 423-449
Persistent link: https://www.econbiz.de/10012007030
Saved in:
7
Exploring relationship satisfaction between global professional service firms and local clients in emerging markets
Dou, Wenyu
;
Li, Hairong
;
Zhou, Nan
;
Su, Chenting
- In:
Journal of international business studies : JIBS ; an …
41
(
2010
)
7
,
pp. 1198-1217
Persistent link: https://www.econbiz.de/10008669271
Saved in:
8
Effect of exporter’s incentives on foreign distributor’s role performance
Obadia, Claude
;
Bello, Daniel C.
;
Gilliland, David I.
- In:
Journal of international business studies : JIBS ; an …
46
(
2015
)
8
,
pp. 960-983
Persistent link: https://www.econbiz.de/10011398753
Saved in:
9
Consumer ethnocentrism : reconceptualization and cross-cultural validation
Sharma, Piyush
- In:
Journal of international business studies : JIBS ; an …
46
(
2015
)
3
,
pp. 381-389
Persistent link: https://www.econbiz.de/10010509563
Saved in:
10
Marketing mix and brand sales in global markets : examining the contingent role of country-market characteristics
Bahadir, S. Cem
;
Bharadwaj, Sundar G.
;
Srivastava, …
- In:
Journal of international business studies : JIBS ; an …
46
(
2015
)
5
,
pp. 596-619
Persistent link: https://www.econbiz.de/10011304195
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