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Search: subject:"advertising"
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Subject
All
Online-Marketing
12,558
Internet marketing
12,281
Werbung
11,193
Advertising
10,203
Konsumentenverhalten
8,759
Consumer behaviour
8,750
Werbewirkung
7,758
Advertising effects
7,584
Social Web
5,848
Social web
5,848
Internationales Marketing
5,051
International marketing
5,029
Markenführung
3,434
Brand management
3,433
Theorie
2,982
Theory
2,946
Deutschland
2,886
Marketingmanagement
2,857
Marketing management
2,816
USA
2,629
Germany
2,609
United States
2,531
Electronic Commerce
2,408
E-commerce
2,263
Relationship marketing
2,189
Beziehungsmarketing
2,186
Markenimage
2,163
Brand image
2,127
Online retailing
2,073
Online-Handel
2,073
Marketing
1,940
Viral marketing
1,861
Virales Marketing
1,857
Internet
1,683
Direktmarketing
1,498
Direct marketing
1,464
advertising
1,356
Markenartikel
1,294
Brand
1,257
Werbepsychologie
1,156
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Online availability
All
Undetermined
10,805
Free
5,958
Type of publication
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Article
22,941
Book / Working Paper
14,592
Journal
329
Other
53
Database
1
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All
Article in journal
17,688
Aufsatz in Zeitschrift
17,688
Aufsatz im Buch
4,100
Book section
4,100
Graue Literatur
2,634
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2,634
Working Paper
1,780
Arbeitspapier
1,626
Hochschulschrift
1,562
Thesis
1,141
Collection of articles of several authors
959
Sammelwerk
959
Aufsatzsammlung
510
Lehrbuch
504
Case study
479
Fallstudie
479
Textbook
429
Bibliografie enthalten
382
Bibliography included
382
Ratgeber
355
Guidebook
329
Konferenzschrift
328
Conference paper
182
Konferenzbeitrag
182
Dissertation u.a. Prüfungsschriften
180
Conference proceedings
173
Amtsdruckschrift
141
Government document
141
Handbook
125
Handbuch
125
Reprint
124
Glossar enthalten
104
Glossary included
104
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99
Sammlung
99
Article
69
Bibliographie
64
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59
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58
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58
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English
29,022
German
6,628
Undetermined
1,909
French
159
Spanish
63
Italian
52
Polish
39
Russian
39
Swedish
28
Danish
16
Hungarian
15
Dutch
15
Romanian
10
Finnish
9
Bulgarian
8
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8
Portuguese
8
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6
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6
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6
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4
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3
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3
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2
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2
Albanian
2
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1
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1
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1
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1
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1
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Author
All
Pelsmacker, Patrick de
91
Kaiser, Harry M.
88
Gierl, Heribert
80
Kreutzer, Ralf T.
70
Eisend, Martin
68
Taylor, Charles Raymond
66
Bauer, Hans H.
65
Anderson, Simon P.
62
Esch, Franz-Rudolf
57
Kind, Hans Jarle
54
Okazaki, Shintaro
49
Dens, Nathalie
47
Wilbur, Kenneth C.
43
Diehl, Sandra
42
Peitz, Martin
42
Bruhn, Manfred
41
Goldfarb, Avi
39
Pepels, Werner
39
Septianto, Felix
39
Silk, Alvin J.
39
Franses, Philip Hans
38
Nilssen, Tore
38
Tucker, Catherine
38
Rossiter, John R.
37
Meffert, Heribert
36
Stafford, Marla Royne
36
Terlutter, Ralf
36
Fritz, Wolfgang
35
Saffer, Henry
35
Sørgard, Lars
35
Mueller, Barbara
34
Fantapié Altobelli, Claudia
33
Berndt, Ernst R.
32
Ghose, Anindya
32
Huber, Frank
32
Reijmersdal, Eva A. van
32
Yoon, Sukki
32
Laussel, Didier
31
Pauwels, Koen
31
Skiera, Bernd
31
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Institution
All
Springer Fachmedien Wiesbaden
152
National Bureau of Economic Research
99
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
62
C.E.P.R. Discussion Papers
32
IGI Global
31
Université Paris-Dauphine (Paris IX)
29
Agricultural and Applied Economics Association - AAEA
25
American Marketing Association
19
Center for Tobacco Control Research and Education, UC San Francisco
19
Institut für Demoskopie Allensbach
19
NET Institute
19
Deutscher Dialogmarketing Verband
18
EconWPA
18
Florida Department of Citrus
18
Information Resources Management Association
18
Books on Demand GmbH <Norderstedt>
17
Zentralausschuss der Werbewirtschaft
17
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
16
Springer Gabler <Firma>
16
Haufe-Lexware GmbH & Co. KG
15
CESifo
13
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
13
Nomos Verlagsgesellschaft
13
European Society for Opinion and Marketing Research
12
Erasmus Research Institute of Management
11
Fördergesellschaft Marketing an der Universität Augsburg
11
OECD
11
Universität Mannheim
11
Axel-Springer-Verlag
10
Center for Operations Research and Econometrics (CORE), École des Sciences Économiques de Louvain
10
Centre for Industrial Economics (CIE), Økonomisk Institut
10
Charles H. Dyson School of Applied Economics and Management, Cornell University
10
Department of Agricultural and Resource Economics, University of Connecticut
10
Edward Elgar Publishing
10
UNCTAD / Secretariat
10
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
10
Europäische Kommission
9
GATE Germany, Konsortium Internationales Hochschulmarketing
9
Zentralverband der Deutschen Werbewirtschaft
9
eSocialSciences
9
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Published in...
All
Journal of business research : JBR
655
Journal of advertising research
514
Journal of advertising : official publication of the American Academy of Advertising
354
International journal of advertising : the quarterly review of marketing communications
329
Journal of marketing communications
309
Journal of retailing and consumer services
293
SpringerLink / Bücher
288
International journal of advertising : the review of marketing communications
263
International journal of internet marketing and advertising : IJIMA
219
Psychology & marketing
214
Journal of promotion management : JPM
207
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
184
Journal of advertising
177
Journal of global marketing
170
European journal of marketing : EJM
169
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
166
Management science : journal of the Institute for Operations Research and the Management Sciences
148
International marketing review
145
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
142
Journal of marketing research : JMR
134
Journal of international marketing
132
Journal of promotion management : innovations in planning and applied research
132
Marketing Science
128
International journal of hospitality management
126
Industrial marketing management : the international journal for industrial and high-tech firms
123
Journal of marketing
122
Springer eBook Collection
121
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
117
Marketing letters : a journal of research in marketing
114
Tourism management : research, policies, practice
106
The journal of product & brand management
104
Health marketing quarterly
100
Journal of marketing management : MM
100
Asia Pacific journal of marketing and logistics
99
Journal of consumer research : JCR ; an interdisciplinary bimonthly
99
NBER working paper series
99
The journal of brand management : an international journal
99
Information systems research : ISR
95
International journal of electronic marketing and retailing : IJEMR
95
Marketing intelligence & planning
95
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Source
All
ECONIS (ZBW)
34,050
USB Cologne (EcoSocSci)
1,697
RePEc
1,685
EconStor
253
BASE
169
USB Cologne (business full texts)
32
Other ZBW resources
22
ArchiDok
8
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Showing
11
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20
of
37,916
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Date (oldest first)
11
Effects of an ad valorem Web Tax in a Cournot-Nash market for digital
advertising
D'Andria, Diego
- In:
International tax and public finance
30
(
2023
)
1
,
pp. 20-42
Persistent link: https://www.econbiz.de/10013542148
Saved in:
12
The perceived image of nudity in digital advertisements
Daou, Lindos
;
Maksoud, Lea
- In:
Arab economic and business journal
15
(
2023
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10014250329
Saved in:
13
Is this
advertising
or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
14
The effect of privacy on market structure and prices
Bird, Daniel
;
Neeman, Zvika
-
2023
Persistent link: https://www.econbiz.de/10014339046
Saved in:
15
Leveraging Differential Privacy for Targeted Advertisements
Kraft, Lennart
-
2023
Differential Privacy offers the online
advertising
industry new means to increase consumer privacy by obfuscating …
Persistent link: https://www.econbiz.de/10014360827
Saved in:
16
Influencer marketing effectiveness : giving competence, receiving credibility
Leite, Fernanda Polli
;
Pontes, Nicolas
;
Schivinski, Bruno
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 307-321
Persistent link: https://www.econbiz.de/10014513646
Saved in:
17
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
18
The boundaries of a small company’s human voice : insights into dark humour in internet recruitment
advertising
Oikarinen, Eeva-Liisa
- In:
Corporate reputation review
26
(
2023
)
3
,
pp. 223-241
Persistent link: https://www.econbiz.de/10014327311
Saved in:
19
Programmatic
advertising
in online retailing : consumer perceptions and future avenues
Ciuchita, Robert
;
Gummerus, Johanna Katariina
; …
- In:
Journal of service management
34
(
2023
)
2
,
pp. 231-255
Persistent link: https://www.econbiz.de/10014337950
Saved in:
20
Promotion on the internet : the impact on the consumer and its effects : selected examples
Marciszewska, Barbara
;
Szydłowska, Wiktoria
- In:
European research studies
26
(
2023
)
3
,
pp. 690-703
Persistent link: https://www.econbiz.de/10014382111
Saved in:
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