Dukes, Anthony J.; Geylani, Tansev; Srinivasan, Kannan - In: Marketing Science 28 (2009) 2, pp. 309-319
retailers. In this paper, we investigate the competitive incentives for such assortment decisions and the implications for … manufacturers' distribution strategies. Our results show that if one retailer has the channel power to determine its assortment … first, then it can strategically reduce its assortment by carrying only the popular variety while simultaneously inducing …