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~subject:"Relationship marketing"
~person:"Verma, Pranay"
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Relationship marketing
Beziehungsmarketing
2
Consumer behaviour
2
Konsumentenverhalten
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attitudinal loyalty
2
Arbeitszufriedenheit
1
Brand
1
Brand engagement
1
Brand image
1
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1
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1
Customer satisfaction
1
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Markenartikel
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Materialism
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Restaurant industry
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Vertrauen
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Viral marketing
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Virales Marketing
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behavioral loyalty
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overall brand equity
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restaurants
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satisfaction
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trust
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Verma, Pranay
Das, Gopal
2
Izogo, Ernest Emeka
2
Kharouf, Husni
2
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international food & agribusiness marketing
1
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ECONIS (ZBW)
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Impact of brand engagement on behavioral loyalty, brand equity and WOM through
attitudinal
loyalty
Goyal, Anita
;
Verma, Pranay
- In:
Journal of international food & agribusiness marketing
35
(
2023
)
1
,
pp. 88-109
Persistent link: https://www.econbiz.de/10013549084
Saved in:
2
The effect of materialism, satisfaction and trust upon
attitudinal
loyalty
: the case of denims
Verma, Pranay
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 467-486
Persistent link: https://www.econbiz.de/10012622601
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