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~person:"Herrmann, Andreas"
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Search: subject:"automobile industry"
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Automotive industry
15
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15
Consumer behaviour
8
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6
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6
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5
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Aktiebolaget Volvo
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English
8
German
7
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Herrmann, Andreas
Jürgens, Ulrich
70
Proff, Heike
59
Van Biesebroeck, Johannes
41
Klier, Thomas H.
35
Dudenhöffer, Ferdinand
34
Lung, Yannick
33
Fujimoto, Takahiro
31
Pries, Ludger
31
Diez, Willi
28
Krzywdzinski, Martin
28
Helper, Susan
27
Rubenstein, James M.
24
Freyssenet, Michel
21
Lansbury, Russell D.
21
Lehndorff, Steffen
21
Meinig, Wolfgang
21
Spengler, Thomas Stefan
21
Becker, Helmut
20
Knittel, Christopher R.
20
Netessine, Serguei
20
Wells, Peter
20
Grosche, Philipp
19
Leheyda, Nina
19
Liker, Jeffrey K.
19
Markusen, James R.
19
Ramey, Valerie A.
19
Rutherford, Thomas F.
19
Schmid, Stefan
19
Verboven, Frank
19
Wagner, Reinhard
19
Bailey, David
18
Waverman, Leonard
18
Diekmann, Achim
17
Li, Shanjun
17
Nunnenkamp, Peter
17
Pavlińek, Petr
17
Truett, Dale B.
17
Truett, Lila J.
17
Volpato, Giuseppe
17
Berg, Hartmut
16
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Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of business economics : JBE
2
Customer retention in the automotive industry : quality, satisfaction and loyalty
1
Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
1
Journal of marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Psychology & marketing
1
Review of managerial science
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
1
Zeitschrift für Planung : ZP
1
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ECONIS (ZBW)
15
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1
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10
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15
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1
The eyes have it : how a car's face influences consumer categorization and evaluation of product line extensions
Keaveney, Susan M.
;
Herrmann, Andreas
;
Befurt, Rene
; …
- In:
Psychology & marketing
29
(
2012
)
1
,
pp. 36-51
Persistent link: https://www.econbiz.de/10009501836
Saved in:
2
Gut liking for the ordinary : incorporating design fluency improves automobile sales forecasts
Landwehr, Jan Rüdiger
;
Labroo, Aparna A.
;
Herrmann, Andreas
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
3
,
pp. 416-429
Persistent link: https://www.econbiz.de/10009160796
Saved in:
3
It's got the look : the effect of friendly and aggressive "facial" expressions on product liking and sales
Landwehr, Jan Rüdiger
;
McGill, Ann L.
;
Herrmann, Andreas
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 132-146
Persistent link: https://www.econbiz.de/10009161331
Saved in:
4
The influence of stimulus ambiguity on category and attitude formation
Uekermann, Frauke
;
Herrmann, Andreas
;
Wentzel, Daniel
; …
- In:
Review of managerial science
4
(
2010
)
1
,
pp. 33-52
Persistent link: https://www.econbiz.de/10003956490
Saved in:
5
Squaring customer demands, brand strengh, and production requirements : a case example of an integrand product and branding strategy
Herrmann, Andreas
;
Henneberg, Stephan
;
Landwehr, Jan …
- In:
Total quality management & business excellence : an …
21
(
2010
)
9/10
,
pp. 1017-1031
Persistent link: https://www.econbiz.de/10008660449
Saved in:
6
Die Macht des Defaults : Wirkung von Empfehlungen und Vorgaben auf das individuelle Entscheidungsverhalten
Polak, Ben
;
Herrmann, Andreas
;
Heitmann, Mark
;
Einhorn, …
- In:
Journal of business economics : JBE
78
(
2008
)
10
,
pp. 1033-1060
Persistent link: https://www.econbiz.de/10003764809
Saved in:
7
Automobilwahl online : Gestaltung des Car-Konfigurators unter Berücksichtigung des individuellen Entscheidungsverhaltens
Herrmann, Andreas
;
Heitmann, Mark
;
Brandenberg, Andreas
; …
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
59
(
2007
)
3
,
pp. 390-412
Persistent link: https://www.econbiz.de/10003462203
Saved in:
8
Customer retention in the automotive industry : quality, satisfaction and loyalty
Johnson, Michael D.
(
ed.
);
Herrmann, Andreas
(
contributor
); …
-
1997
Persistent link: https://www.econbiz.de/10000640799
Saved in:
9
Individuelles Entscheidungsverhalten bei Variantenvielfalt : die Wirkung der "attribute alignability"
Herrmann, Andreas
;
Schaffner, Dorothea
;
Heitmann, Mark
- In:
Journal of business economics : JBE
76
(
2006
)
3
,
pp. 309-337
Persistent link: https://www.econbiz.de/10003294663
Saved in:
10
Ein Ansatz zur integrativen Marken- und Produktpolitik
Herrmann, Andreas
;
Hoffmann, Nicole
- In:
Innovatives Marketing : Entscheidungsfelder - …
,
(pp. 257-276)
.
2005
Persistent link: https://www.econbiz.de/10003251299
Saved in:
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