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~subject:"Online-Marketing"
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Search: subject:"bidding strategy"
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Online-Marketing
Bidding strategy
26
Auction theory
16
Auktionstheorie
16
bidding strategy
9
Internet marketing
7
Auction
6
Auktion
6
Advertising effects
5
Search engine
5
Suchmaschine
5
Werbewirkung
5
Advertising
4
Electric power industry
4
Elektrizitätswirtschaft
4
Game theory
4
Nash equilibrium
4
Werbung
4
Bidding Strategy
3
Consumer behaviour
3
Internet-Auktion
3
Konsumentenverhalten
3
Online auction
3
Power market
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Wind power
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Agent-based modeling
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Asian-type call option
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Bandwidth
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Beschaffung
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Cournot model
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Default risk
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E-commerce
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Electricity
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Electricity Wholesale Market
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Electricity market
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Electricity markets
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Electronic Commerce
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Elektrizität
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Energiemarkt
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Energy market
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7
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Jang, Sungha
2
Kim, Alex Jiyoung
2
Bozman, Carl S.
1
Choi, W. Jason
1
Dong, Xiaojing
1
Du, Xiaomeng
1
Friesner, Dan
1
McPherson, Matthew Q.
1
Sayedi, Amin
1
Shi, Savannah Wei
1
Shin, Hyun
1
Shin, Woochoel
1
Su, Meng
1
Teng, Ching-i
1
Yoon, Jiho
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Zhang, Xiaoquan
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Zheng, Xiaona
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Journal of business research : JBR
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Information systems research : ISR
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of electronic commerce : IJEC
1
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ECONIS (ZBW)
7
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1
Multiple keywords management in sponsored search advertising with interrelated consumer clicks
Jang, Sungha
;
Kim, Alex Jiyoung
;
Yoon, Jiho
- In:
Journal of business research : JBR
140
(
2022
),
pp. 459-470
Persistent link: https://www.econbiz.de/10013040713
Saved in:
2
How should retail advertisers manage multiple keywords in paid search advertising?
Kim, Alex Jiyoung
;
Jang, Sungha
;
Shin, Hyun
- In:
Journal of business research : JBR
130
(
2021
),
pp. 539-551
Persistent link: https://www.econbiz.de/10012544869
Saved in:
3
Learning in online advertising
Choi, W. Jason
;
Sayedi, Amin
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
4
,
pp. 584-608
Persistent link: https://www.econbiz.de/10012059797
Saved in:
4
Bidding for multiple keywords in sponsored search advertising : keyword categories and match types
Du, Xiaomeng
;
Su, Meng
;
Zhang, Xiaoquan
;
Zheng, Xiaona
- In:
Information systems research : ISR
28
(
2017
)
4
,
pp. 711-722
Persistent link: https://www.econbiz.de/10011791202
Saved in:
5
Keyword search advertising and limited budgets
Shin, Woochoel
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
6
,
pp. 882-896
Persistent link: https://www.econbiz.de/10011410015
Saved in:
6
Brand equity effects on bidding strategies in an online environment : evidence from eBay coin auctions
Bozman, Carl S.
;
McPherson, Matthew Q.
;
Friesner, Dan
; …
- In:
International journal of e-business research : an …
10
(
2014
)
2
,
pp. 1-22
Persistent link: https://www.econbiz.de/10010425644
Saved in:
7
The effects of bid pulsing on keyword performance in search engines
Shi, Savannah Wei
;
Dong, Xiaojing
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
2
,
pp. 3-38
Persistent link: https://www.econbiz.de/10011433894
Saved in:
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