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~subject:"Online-Marketing"
~subject:"Auction"
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Online-Marketing
Auction
Bidding strategy
26
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16
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bidding strategy
9
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7
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6
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Jang, Sungha
2
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1
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Journal of business research : JBR
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
11
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1
Multiple keywords management in sponsored search advertising with interrelated consumer clicks
Jang, Sungha
;
Kim, Alex Jiyoung
;
Yoon, Jiho
- In:
Journal of business research : JBR
140
(
2022
),
pp. 459-470
Persistent link: https://www.econbiz.de/10013040713
Saved in:
2
How should retail advertisers manage multiple keywords in paid search advertising?
Kim, Alex Jiyoung
;
Jang, Sungha
;
Shin, Hyun
- In:
Journal of business research : JBR
130
(
2021
),
pp. 539-551
Persistent link: https://www.econbiz.de/10012544869
Saved in:
3
Learning in online advertising
Choi, W. Jason
;
Sayedi, Amin
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
4
,
pp. 584-608
Persistent link: https://www.econbiz.de/10012059797
Saved in:
4
Land auctions with budget constraints
Shen, Jianfu
;
Pretorius, Frederik
;
Chau, K. W.
- In:
The journal of real estate finance and economics
56
(
2018
)
3
,
pp. 443-471
Persistent link: https://www.econbiz.de/10012038479
Saved in:
5
Bidding for multiple keywords in sponsored search advertising : keyword categories and match types
Du, Xiaomeng
;
Su, Meng
;
Zhang, Xiaoquan
;
Zheng, Xiaona
- In:
Information systems research : ISR
28
(
2017
)
4
,
pp. 711-722
Persistent link: https://www.econbiz.de/10011791202
Saved in:
6
Keyword search advertising and limited budgets
Shin, Woochoel
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
6
,
pp. 882-896
Persistent link: https://www.econbiz.de/10011410015
Saved in:
7
Brand equity effects on bidding strategies in an online environment : evidence from eBay coin auctions
Bozman, Carl S.
;
McPherson, Matthew Q.
;
Friesner, Dan
; …
- In:
International journal of e-business research : an …
10
(
2014
)
2
,
pp. 1-22
Persistent link: https://www.econbiz.de/10010425644
Saved in:
8
Equilibrium bids in practical multi-attribute auctions
Wang, Mingxi
;
Liu, Shulin
- In:
Economics letters
123
(
2014
)
3
,
pp. 352-355
Persistent link: https://www.econbiz.de/10010401268
Saved in:
9
Bidding under auctioneer default risk
Lorentziadis, Panos L.
- In:
Omega : the international journal of management science
49
(
2014
),
pp. 123-133
Persistent link: https://www.econbiz.de/10010411421
Saved in:
10
The effects of bid pulsing on keyword performance in search engines
Shi, Savannah Wei
;
Dong, Xiaojing
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
2
,
pp. 3-38
Persistent link: https://www.econbiz.de/10011433894
Saved in:
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