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~subject:"Markenführung"
~subject:"Signalling theory"
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Markenführung
Signalling theory
Brand
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brand signalling
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The journal of brand management : an international journal
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It's all about the brand : place brand credibility, place attachment, and consumer loyalty
Reitsamer, Bernd
;
Brunner-Sperdin, Alexandra
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 291-301
Persistent link: https://www.econbiz.de/10012550279
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2
Brand
signalling
: an antecedent of employee brand understanding
Karanges, Emma
;
Johnston, Kim A.
;
Lings, Ian
;
Beatson, …
- In:
The journal of brand management : an international journal
25
(
2018
)
3
,
pp. 235-249
Persistent link: https://www.econbiz.de/10011884938
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