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~subject:"Fundraising"
~isPartOf:"Marketing letters : a journal of research in marketing"
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Fundraising
Charity
7
Wohltätigkeit
6
Charitable organization
5
Gemeinnützige Organisation
5
Altruism
4
Altruismus
4
Experiment
3
Auction
2
Auction theory
2
Auktion
2
Auktionstheorie
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Charity auctions
2
Nonprofit organization
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Nonprofit-Organisation
2
Willingness to pay
2
Zahlungsbereitschaftsanalyse
2
Advertising
1
Advertising effects
1
Appeals
1
Auctions
1
Behaviour
1
Brand image
1
Brand management
1
Cause-Related Marketing
1
Cause-related marketing
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Charitable behavior
1
Charitable bidders
1
Charitable donations
1
Charitable giving
1
Charitable giving/donations
1
Charities
1
Consumer behaviour
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Digital marketing
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Donation
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Donation behaviors
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Popkowski Leszczyc, Peter T. L.
2
Allenby, Greg M.
1
Baek, Tae Hyun
1
Bagozzi, Richard P.
1
Belk, Russell W.
1
Chatterjee, Promothesh
1
Daniels, Michelle E.
1
Eckel, Catherine C.
1
Ekici, Ahmet
1
Fisher, Robert
1
Haruvy, Ernan
1
John, Leslie K.
1
Keenan, Elizabeth A.
1
Kim, Seeun
1
Kim, Yeonshin
1
Kristofferson, Kirk
1
Le, Nhat Quang
1
Li, Shenyu
1
Li, Sherry Xin
1
List, John A.
1
Ma, Yu
1
Morales, Andrea C.
1
Qiu, Chun
1
Rose, Randall L.
1
Rothkopf, Michael H.
1
Shiri, Aminreza
1
Sinha, Jayati
1
Supphellen, Magne
1
Wang, Yu
1
Wilson, Anne V.
1
Yoon, Sukki
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Marketing letters : a journal of research in marketing
Journal of economic behavior & organization : JEBO
57
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
56
Nonprofit and voluntary sector quarterly
55
Journal of public economics
50
Journal of behavioral and experimental economics
39
Journal of philanthropy and marketing
36
Discussion paper
33
NBER working paper series
30
CESifo working papers
28
International review on public and non-profit marketing
26
NBER Working Paper
26
Nonprofit management & leadership
26
Journal of business research : JBR
25
Working paper / National Bureau of Economic Research, Inc.
25
Discussion paper series / IZA
22
Journal of nonprofit & public sector marketing
22
Journal of economic psychology : research in economic psychology and behavioral economics
21
Management science : journal of the Institute for Operations Research and the Management Sciences
18
Economics letters
17
International journal of nonprofit & voluntary sector marketing
16
Journal of business ethics : JOBE
15
Discussion paper / Centre for Economic Policy Research
13
IZA Discussion Paper
13
Experimental economics : a journal of the Economic Science Association
12
International journal of nonprofit and voluntary sector marketing
11
Journal of business ethics : JBE
10
CESifo Working Paper Series
9
Discussion papers / CEPR
9
Journal of behavioral decision making
9
Working papers / Centre for Market and Public Organisation
9
Applied economics
8
Applied economics letters
8
Oxford economic papers
8
Psychology & marketing
8
Working paper
8
Discussion paper / Monash University, Department of Economics
7
European economic review : EER
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Journal of marketing
7
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1
Effects of negative social information on the willingness to support charities : the moderating role of regulatory focus
Le, Nhat Quang
;
Supphellen, Magne
;
Bagozzi, Richard P.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 111-122
Persistent link: https://www.econbiz.de/10012488856
Saved in:
2
Fundraising design : key issues, unifying framework, and open puzzles
Haruvy, Ernan
;
Popkowski Leszczyc, Peter T. L.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
4
,
pp. 371-380
Persistent link: https://www.econbiz.de/10012417691
Saved in:
3
When less is more : consumers prefer brands that donate more in relative versus absolute terms
Keenan, Elizabeth A.
;
Wilson, Anne V.
;
John, Leslie K.
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 31-43
Persistent link: https://www.econbiz.de/10013184252
Saved in:
4
Using virtual reality to increase charitable donations
Kristofferson, Kirk
;
Daniels, Michelle E.
;
Morales, …
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 75-87
Persistent link: https://www.econbiz.de/10013184267
Saved in:
5
Social exclusion influences on the effectiveness of altruistic versus egoistic appeals in charitable advertising
Baek, Tae Hyun
;
Yoon, Sukki
;
Kim, Seeun
;
Kim, Yeonshin
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 75-90
Persistent link: https://www.econbiz.de/10012016715
Saved in:
6
Bidding behaviors in
charity
auctions
Popkowski Leszczyc, Peter T. L.
;
Qiu, Chun
;
Li, Shenyu
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
1
,
pp. 17-28
Persistent link: https://www.econbiz.de/10010490158
Saved in:
7
The message in the box : how exposure to money affects charitable giving
Ekici, Ahmet
;
Shiri, Aminreza
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
2
,
pp. 137-149
Persistent link: https://www.econbiz.de/10011876247
Saved in:
8
Why money meanings matter in decisions to donate time and money
Chatterjee, Promothesh
;
Rose, Randall L.
;
Sinha, Jayati
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
2
,
pp. 109-118
Persistent link: https://www.econbiz.de/10009742812
Saved in:
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