Using virtual reality to increase charitable donations
Kirk Kristofferson, Michelle E. Daniels, Andrea C. Morales
| Year of publication: |
2022
|
|---|---|
| Authors: | Kristofferson, Kirk ; Daniels, Michelle E. ; Morales, Andrea C. |
| Published in: |
Marketing letters : a journal of research in marketing. - New York, NY : Springer Science + Business Media B.V, ISSN 1573-059X, ZDB-ID 1478939-5. - Vol. 33.2022, 1, p. 75-87
|
| Subject: | Charitable giving/donations | Digital marketing | Persuasion | Virtual reality | Fundraising | Virtuelle Realität | Online-Marketing | Internet marketing | Wohltätigkeit | Charity | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-021-09601-8 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013184267