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~subject:"Fundraising"
~isPartOf:"Marketing letters : a journal of research in marketing"
~accessRights:"restricted"
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Fundraising
Charity
5
Wohltätigkeit
4
Altruism
3
Altruismus
3
Charitable organization
2
Gemeinnützige Organisation
2
Advertising
1
Advertising effects
1
Appeals
1
Behaviour
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Brand image
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Brand management
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Cause-Related Marketing
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Cause-related marketing
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Charitable behavior
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Charitable donations
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Charitable giving
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Charitable giving/donations
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Consumer behaviour
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Digital marketing
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Generosity
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Incentives
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Integrative framework
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Internet marketing
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Konsumentenverhalten
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Markenführung
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Markenimage
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Message persuasiveness
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Money exposure
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Nonprofit organization
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Nonprofit-Organisation
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Online-Marketing
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Other-benefit appeals
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Prosocial behavior tendency
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Allenby, Greg M.
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Baek, Tae Hyun
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Belk, Russell W.
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Daniels, Michelle E.
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1
Ekici, Ahmet
1
Fisher, Robert
1
Haruvy, Ernan
1
John, Leslie K.
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Kim, Seeun
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Kim, Yeonshin
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1
Li, Sherry Xin
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Ma, Yu
1
Morales, Andrea C.
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Shiri, Aminreza
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Marketing letters : a journal of research in marketing
Journal of economic behavior & organization : JEBO
49
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
49
Journal of behavioral and experimental economics
35
Nonprofit and voluntary sector quarterly
33
International review on public and non-profit marketing
26
Journal of public economics
25
Journal of philanthropy and marketing
23
Journal of business research : JBR
22
Management science : journal of the Institute for Operations Research and the Management Sciences
17
Nonprofit management & leadership
17
International journal of nonprofit & voluntary sector marketing
16
Journal of nonprofit & public sector marketing
15
Economics letters
14
Journal of economic psychology : research in economic psychology and behavioral economics
14
Discussion paper / Centre for Economic Policy Research
13
Working paper / National Bureau of Economic Research, Inc.
13
Journal of business ethics : JOBE
10
Discussion papers / CEPR
9
Journal of business ethics : JBE
9
Oxford economic papers
8
Applied economics
6
European economic review : EER
6
Experimental economics : a journal of the Economic Science Association
6
International journal of nonprofit and voluntary sector marketing
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of consumer research : JCR ; an interdisciplinary journal
6
New global studies
6
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
6
International journal of advertising : the review of marketing communications
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of Islamic marketing
5
Journal of marketing
5
Psychology & marketing
5
Accounting history : journal of the Accounting History Special Interest Group of the Accounting Association of Australia and New Zealand
4
Applied economics letters
4
Games and economic behavior
4
International tax and public finance
4
Journal of retailing and consumer services
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
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ECONIS (ZBW)
5
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1
Fundraising design : key issues, unifying framework, and open puzzles
Haruvy, Ernan
;
Popkowski Leszczyc, Peter T. L.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
4
,
pp. 371-380
Persistent link: https://www.econbiz.de/10012417691
Saved in:
2
When less is more : consumers prefer brands that donate more in relative versus absolute terms
Keenan, Elizabeth A.
;
Wilson, Anne V.
;
John, Leslie K.
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 31-43
Persistent link: https://www.econbiz.de/10013184252
Saved in:
3
Using virtual reality to increase charitable donations
Kristofferson, Kirk
;
Daniels, Michelle E.
;
Morales, …
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 75-87
Persistent link: https://www.econbiz.de/10013184267
Saved in:
4
Social exclusion influences on the effectiveness of altruistic versus egoistic appeals in charitable advertising
Baek, Tae Hyun
;
Yoon, Sukki
;
Kim, Seeun
;
Kim, Yeonshin
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 75-90
Persistent link: https://www.econbiz.de/10012016715
Saved in:
5
The message in the box : how exposure to money affects charitable giving
Ekici, Ahmet
;
Shiri, Aminreza
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
2
,
pp. 137-149
Persistent link: https://www.econbiz.de/10011876247
Saved in:
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