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~subject:"Kundenzufriedenheit"
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Search: subject:"congruity"
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Kundenzufriedenheit
Consumer behaviour
173
Konsumentenverhalten
173
Brand management
110
Markenführung
110
Brand image
108
Markenimage
108
Self-congruity
61
Personality psychology
57
Persönlichkeitspsychologie
57
Beziehungsmarketing
49
Relationship marketing
49
Advertising effects
45
Werbewirkung
45
Brand
41
Markenartikel
40
self-congruity
39
Holiday behaviour
29
Urlaubsverhalten
29
Gender
26
Advertising
24
Geschlecht
24
Tourism marketing
24
Tourismusmarketing
24
Werbung
24
Destination management
22
Destinationsmanagement
22
Brand loyalty
20
Markentreue
19
Internet marketing
18
Online-Marketing
18
Customer satisfaction
17
Tourism
16
Tourismus
16
Luxury goods
13
Luxusgüter
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Social Web
13
Social web
13
Brand personality
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17
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Mattila, Anna S.
2
Wu, Luorong
2
Aali, Samad
1
Angelina Hanh Nhat Le
1
Ashrafpour, Negar
1
Bayraktaroğlu, Gül
1
Bıçakcıoğlu, Nilay
1
Chen, Ning
1
Chung, Jae-eun
1
Cifci, Ibrahim
1
Fu, Xiaoxiao
1
Ghantous, Nabil
1
Golja, Tea
1
Habachi, Salma
1
Han, Rachel
1
Hanks, Lydia
1
Ho, Ting Hin
1
Kang, Juhee
1
Kim, Soon-Ho
1
Kim, Soyeon
1
Lee, Seonjeong
1
Li, Shuhao
1
Lu, Jinzhao
1
Mason, Michela C.
1
Matute, Jorge
1
Moretti, Andrea
1
Niky Esfahlan, Hakimeh
1
Palau i Saumell, Ramon
1
Phong Dong Nguyen
1
Phuong Kim Thi Tran
1
Qu, Hailin
1
Raggiotto, Francesco
1
Shamah, Rania A. M.
1
Suh, Yong Gu
1
Taghizadeh, Houshang
1
Tasci, Asli
1
Tojib, Dewi
1
Tsarenko, Yelena
1
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1
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International journal of hospitality management
2
The journal of product & brand management
2
Entrepreneurial business and economics review : EBER
1
International journal of contemporary hospitality management
1
Journal of Islamic marketing
1
Journal of business research : JBR
1
Journal of marketing communications
1
Journal of service management
1
Journal of service research : JSR
1
Journal of travel and tourism marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Journal of vacation marketing
1
Services marketing quarterly
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ECONIS (ZBW)
17
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1
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
2
The impact of self-
congruity
and evaluation of the place on WOM : perspectives of tourism destination residents
Šegota, Tina
;
Chen, Ning
;
Golja, Tea
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
4
,
pp. 800-817
Persistent link: https://www.econbiz.de/10012880658
Saved in:
3
Antecedents and consequences of hotel customers' psychological ownership
Li, Shuhao
;
Qu, Hailin
;
Wei, Min
- In:
International journal of hospitality management
93
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012435832
Saved in:
4
Testing self-
congruity
theory in Bektashi faith destinations : the roles of memorable tourism experience and destination attachment
Cifci, Ibrahim
- In:
Journal of vacation marketing
28
(
2022
)
1
,
pp. 3-19
Persistent link: https://www.econbiz.de/10012872440
Saved in:
5
Linking self-
congruity
, perceived quality and satisfaction to brand loyalty in a tourism destination : the moderating role of visit frequency
Phuong Kim Thi Tran
;
Phong Dong Nguyen
;
Angelina Hanh …
- In:
Tourism review
77
(
2022
)
1
,
pp. 287-301
Persistent link: https://www.econbiz.de/10012939690
Saved in:
6
The prerequisites and consequences of customers’ online experience regarding the moderating role of brand
congruity
: evidence from an Iranian bank
Ashrafpour, Negar
;
Niky Esfahlan, Hakimeh
;
Aali, Samad
; …
- In:
Journal of Islamic marketing
13
(
2022
)
10
,
pp. 2144-2172
Persistent link: https://www.econbiz.de/10013349555
Saved in:
7
Human staff vs. service robot vs. fellow customer : does it matter who helps your customer following a service failure incident?
Ho, Ting Hin
;
Tojib, Dewi
;
Tsarenko, Yelena
- In:
International journal of hospitality management
87
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012241791
Saved in:
8
Antecedents and outcomes of brand love : the mediating role of brand loyalty
Bıçakcıoğlu, Nilay
;
İpek, İlayda
;
Bayraktaroğlu, Gül
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 863-877
Persistent link: https://www.econbiz.de/10011976104
Saved in:
9
Investigating the antecedents of African fast food customers' loyalty : a self-
congruity
perspective
Shamah, Rania A. M.
;
Mason, Michela C.
;
Moretti, Andrea
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 446-456
Persistent link: https://www.econbiz.de/10011855373
Saved in:
10
Self-
congruity
and flow as antecedents of attitude and loyalty towards a theme park brand
Fu, Xiaoxiao
;
Kang, Juhee
;
Tasci, Asli
- In:
Journal of travel and tourism marketing
34
(
2017
)
9
,
pp. 1261-1273
Persistent link: https://www.econbiz.de/10011759016
Saved in:
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