//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"congruity"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
173
Konsumentenverhalten
173
Brand management
110
Markenführung
110
Brand image
108
Markenimage
108
Self-congruity
58
Personality psychology
57
Persönlichkeitspsychologie
57
Beziehungsmarketing
49
Relationship marketing
49
Advertising effects
45
Werbewirkung
45
Brand
40
Markenartikel
40
self-congruity
35
Holiday behaviour
29
Urlaubsverhalten
29
Gender
26
Advertising
24
Geschlecht
24
Tourism marketing
24
Tourismusmarketing
24
Werbung
24
Destination management
22
Destinationsmanagement
22
Brand loyalty
20
Markentreue
19
Internet marketing
18
Online-Marketing
18
Customer satisfaction
17
Kundenzufriedenheit
17
Tourism
16
Tourismus
16
Luxury goods
13
Luxusgüter
13
Social Web
13
Social web
13
Brand personality
12
Perception
12
more ...
less ...
Online availability
All
Undetermined
206
Free
14
Type of publication
All
Article
260
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
260
Thesis
3
Article
2
Aufsatz im Buch
1
Book section
1
Conference paper
1
Congress Report
1
Konferenzbeitrag
1
more ...
less ...
Language
All
English
260
Author
All
Bartikowski, Boris
4
Fastoso, Fernando
3
Kim, Jihye
3
Liu, Fang
3
Mattila, Anna S.
3
Moharana, Tapas Ranjan
3
Pradhan, Debasis
3
Salmi Mohd Isa
3
Su, Na
3
Thurasamy Ramayah
3
Yang, Shaohua
3
Cham Tat Huei
2
Chanavat, Nicolas
2
Chang, Ching-Hung
2
Chebat, Jean-Charles
2
Choe, Yeongbae
2
Chua, Bee-Lia
2
Das, Gopal
2
Dens, Nathalie
2
El Hedhli, Kamel
2
Eugene Cheng-xi Aw
2
Han, Heesup
2
Hussein, Ananda Sabil
2
Ilicic, Jasmina
2
Indrawati, Nur Khusniyah
2
Jeong, Hyun Ju
2
Kang, Juhee
2
Kim, Hyeon-Cheol
2
King, Brian
2
Lee, Sanghyeop
2
Lee, Seonjeong
2
Li, Minglong
2
Lorgnier, Nicolas G. A.
2
Lou, Chen
2
Lu, Lu
2
Mende, Martin
2
Merunka, Dwight
2
Noermijati, Noermijati
2
O'Rourke, Shawn M.
2
Ooi, Keng-Boon
2
more ...
less ...
Published in...
All
Journal of business research : JBR
21
Journal of retailing and consumer services
14
Journal of travel and tourism marketing
10
The journal of product & brand management
9
Tourism management : research, policies, practice
9
International journal of hospitality management
8
Asia Pacific journal of marketing and logistics
7
International journal of advertising : the review of marketing communications
5
Journal of destination marketing & management
5
Journal of international consumer marketing
5
Journal of marketing communications
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Journal of vacation marketing
5
The journal of consumer marketing
5
International journal of contemporary hospitality management
4
International journal of sports marketing & sponsorship
4
Journal of retailing
4
Journal of strategic marketing
4
Psychology & marketing
4
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
3
Journal of business ethics : JOBE
3
Journal of fashion marketing and management
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
The journal of brand management : an international journal
3
Tourism management perspectives : TMP
3
Tourism review
3
Australasian marketing journal
2
European Sport management quarterly : ESMQ
2
European journal of marketing : EJM
2
Gadjah Mada international journal of business
2
Human resource management
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of internet marketing and advertising : IJIMA
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International marketing review
2
International review on public and non-profit marketing
2
Journal of career development
2
Journal of hospitality and tourism insights
2
more ...
less ...
Source
All
ECONIS (ZBW)
260
Showing
1
-
10
of
260
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Understanding damage to and reparation of brand trust : a closer look at image
congruity
in the context of negative publicity
Tong, Zelin
;
Feng, Jingdan
;
Liu, Fang
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 157-170
Persistent link: https://www.econbiz.de/10013552948
Saved in:
2
When endorsers behave badly : consumer self-expression and negative meaning transfer
Breberina, Jovica
;
Shukla, Paurav
;
Rosendo-Rios, Veronica
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 771-795
Persistent link: https://www.econbiz.de/10013209404
Saved in:
3
Does self-
congruity
or functional
congruity
better predict destination attachment? : a higher-order structural model
Usakli, Ahmet
;
Kucukergin, Kemal Gurkan
;
Shi, Da
; …
- In:
Journal of destination marketing & management
23
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013194640
Saved in:
4
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
5
Meta-analysis of social media influencer impact : key antecedents and theoretical foundations
Han, Jiseon
;
Balabanis, George
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 394-426
Persistent link: https://www.econbiz.de/10014467579
Saved in:
6
Towards a better understanding of volunteer engagement : self-determined motivations, self-expression needs and co-creation outcomes
Fernandes, Teresa
;
Matos, Manuel Aires de
- In:
Journal of service theory and practice
33
(
2023
)
7
,
pp. 1-27
Persistent link: https://www.econbiz.de/10014448152
Saved in:
7
The effect of green self identity, self-
congruity
, perceived value on bioplastic product purchase intention : evidence from Indonesian consumers
Salsabila, Puteri
;
Hartono, Arif
-
2023
Persistent link: https://www.econbiz.de/10014281694
Saved in:
8
Explaining the unsuccessful relationships between brand awareness and behavioral intention : a serial mediation study
Sudhana, Pranakusuma
;
Noermijati, Noermijati
;
Hussein, …
- In:
Management research review
46
(
2023
)
12
,
pp. 1852-1864
Persistent link: https://www.econbiz.de/10014430996
Saved in:
9
Visual
congruity
in jersey sponsorship : the effect of created brand-color
congruity
on attitude toward sponsor
Son, Sung Wook
;
Williams, Antonio
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 18-32
Persistent link: https://www.econbiz.de/10014292900
Saved in:
10
The elements of brand anthropomorphism : qualitative investigation into local brands amongst young adult consumers
Mayasari, Iin
;
Haryanto, Handrix Chris
- In:
ASEAN marketing journal : Association of Southeast …
14
(
2022
)
1
,
pp. 53-71
and self-brand
congruity
based on the review of Guido and Peluso's conceptualization. Design/methodology/approach: This …
Persistent link: https://www.econbiz.de/10014335628
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->