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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Online-Marketing"
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Online-Marketing
Consumer behaviour
333
Konsumentenverhalten
333
Preismanagement
67
Pricing strategy
67
Theorie
67
Theory
67
Online retailing
43
Online-Handel
43
Experiment
40
Internet marketing
32
Einzelhandel
30
Retail trade
30
Game theory
26
Spieltheorie
26
Beziehungsmarketing
25
E-commerce
25
Electronic Commerce
25
Relationship marketing
25
Social Web
23
Social web
23
Preisdifferenzierung
21
Price discrimination
21
Revenue management
20
Revenue-Management
20
Behavioral economics
19
Verhaltensökonomik
19
Decision
18
Entscheidung
18
Learning process
18
Lernprozess
18
Präferenztheorie
18
Theory of preferences
18
Information behaviour
17
Informationsverhalten
17
Advertising
16
Search theory
16
Suchtheorie
16
Werbung
16
Operations Research
15
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31
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32
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32
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32
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Ghose, Anindya
3
Dukes, Anthony
2
Hosanagar, Kartik
2
Ipeirotis, Panagiotis G.
2
Li, Beibei
2
Agarwal, Ritu
1
Athey, Susan
1
Aydin, Goker
1
Babar, Yash
1
Bapna, Ravi
1
Bar-Gill, Sagit
1
Burtch, Gordon
1
Calvano, Emilio
1
Chang, Jason Oliver
1
Chintagunta, Praddep K.
1
Chintagunta, Pradeep K.
1
Chiou, Lesley
1
Chu, Leon Yang
1
Cowgill, Bo
1
Desai, Preyas S.
1
Despotakis, Stylianos
1
Englmaier, Florian
1
Fang, Limin
1
Gans, Joshua
1
Gao, Guodong
1
Gu, Chris
1
Gu, Zhuojun
1
Gupta, Alok
1
Han, Sang Pil
1
Hauser, John R.
1
Hu, Shanshan
1
Inbar, Yael
1
Jeziorski, Przemysław
1
Joo, Mingyu
1
Karaman, Hülya
1
Kim, Youngsoo
1
Krishnan, Ramayya
1
Krämer, Jan
1
Kumar, Anuj
1
Lee, Clarence
1
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Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
191
Journal of retailing and consumer services
146
International journal of internet marketing and advertising : IJIMA
118
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
81
International journal of advertising : the review of marketing communications
76
Journal of marketing communications
74
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
71
Journal of promotion management : innovations in planning and applied research
55
International journal of hospitality management
51
Journal of internet commerce
51
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
International journal of electronic marketing and retailing : IJEMR
47
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
The journal of product & brand management
45
Cogent business & management
41
Electronic commerce research
37
Marketing intelligence & planning
34
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Information systems research : ISR
30
International journal of technology marketing : IJTMkt
30
Journal of marketing
30
The journal of brand management : an international journal
30
Journal of promotion management : JPM
29
Journal of advertising research
28
Journal of management information systems : JMIS
28
Young consumers : insight and ideas for responsible marketers
28
International journal of advertising : the quarterly review of marketing communications
27
International journal of consumer studies
27
Journal of electronic commerce research : JECR
27
Tourism management : research, policies, practice
27
Asia Pacific journal of marketing and logistics
26
International journal of contemporary hospitality management
26
Technological forecasting & social change : an international journal
26
Psychology & marketing
25
International journal of business information systems : IJBIS
23
Journal of marketing research : JMR
23
International journal of e-business research : an official publication of the Information Resources Management Association
22
Journal of hospitality marketing & management
22
Journal of marketing management : JMM ; journal of the Academy of Marketing
22
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ECONIS (ZBW)
32
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1
The consumption of advertising in the digital age : attention and ad content
Dukes, Anthony
;
Liu, Qihong
- In:
Management science : journal of the Institute for …
70
(
2024
)
4
,
pp. 2086-2106
Persistent link: https://www.econbiz.de/10014519900
Saved in:
2
Dynamic pricing with online reviews
Shin, Dongwook
;
Vaccari, Stefano
;
Zeevi, Assaf
- In:
Management science : journal of the Institute for …
69
(
2023
)
2
,
pp. 824-845
Persistent link: https://www.econbiz.de/10014294230
Saved in:
3
Multidimensional targeting and consumer response
Despotakis, Stylianos
;
Yu, Jungju
- In:
Management science : journal of the Institute for …
69
(
2023
)
8
,
pp. 4518-4540
Persistent link: https://www.econbiz.de/10014339266
Saved in:
4
The effects of online social identity signals on retailer demand
Babar, Yash
;
Mahdavi Adeli, Ali
;
Burtch, Gordon
- In:
Management science : journal of the Institute for …
69
(
2023
)
12
,
pp. 7335-7346
Persistent link: https://www.econbiz.de/10014444136
Saved in:
5
How do restrictions on advertising affect consumer search?
Chiou, Lesley
;
Tucker, Catherine
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 866-882
Persistent link: https://www.econbiz.de/10012877293
Saved in:
6
Measuring the impact of crowdsourcing features on mobile app user engagement and retention : a randomized field experiment
Gu, Zhuojun
;
Bapna, Ravi
;
Chang, Jason Oliver
;
Gupta, Alok
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 1297-1329
Persistent link: https://www.econbiz.de/10012887599
Saved in:
7
Consumer online search with partially revealed information
Gu, Chris
;
Wang, Yike
- In:
Management science : journal of the Institute for …
68
(
2022
)
6
,
pp. 4215-4235
Persistent link: https://www.econbiz.de/10013369043
Saved in:
8
The effects of online review platforms on restaurant revenue, consumer learning, and welfare
Fang, Limin
- In:
Management science : journal of the Institute for …
68
(
2022
)
11
,
pp. 8116-8143
Persistent link: https://www.econbiz.de/10014279966
Saved in:
9
Online review solicitations reduce extremity bias in online review distributions and increase their representativeness
Karaman, Hülya
- In:
Management science : journal of the Institute for …
67
(
2021
)
7
,
pp. 4420-4445
Persistent link: https://www.econbiz.de/10012624571
Saved in:
10
The impact of social vs. nonsocial referring channels on online news consumption
Bar-Gill, Sagit
;
Inbar, Yael
;
Reichman, Shachar
- In:
Management science : journal of the Institute for …
67
(
2021
)
4
,
pp. 2420-2447
Persistent link: https://www.econbiz.de/10012522796
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