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~type_genre:"Conference proceedings"
~subject:"Marketing management"
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Search: subject:"consumer behavior"
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Subject
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Marketing management
Consumer behaviour
153
Konsumentenverhalten
153
Deutschland
55
Germany
54
Welt
27
World
27
Marketing
26
Market research
22
Marktforschung
22
Theorie
22
Theory
22
Verbraucherverhalten
17
Marketingmanagement
16
Werbung
11
Nachhaltige Entwicklung
10
Sustainable development
10
Beziehungsmarketing
9
Brand management
9
Environmental consciousness
9
Markenführung
9
Relationship marketing
9
Umweltbewusstsein
9
Einzelhandel
8
Consumer protection
7
EU countries
7
EU-Staaten
7
Internet marketing
7
Online-Marketing
7
Verbraucherschutz
7
Advertising
6
Direct marketing
6
Direktmarketing
6
Marketing theory
6
Marketingtheorie
6
Psychology of advertising
6
Retail trade
6
Verbraucher
6
Viral marketing
6
Virales Marketing
6
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Type of publication
All
Book / Working Paper
16
Type of publication (narrower categories)
All
Conference proceedings
Article in journal
1,488
Aufsatz in Zeitschrift
1,488
Aufsatz im Buch
173
Book section
173
Hochschulschrift
139
Graue Literatur
121
Non-commercial literature
121
Thesis
108
Collection of articles of several authors
78
Sammelwerk
78
Arbeitspapier
72
Working Paper
72
Aufsatzsammlung
54
Bibliografie enthalten
42
Bibliography included
42
Konferenzschrift
34
Lehrbuch
30
Textbook
30
Case study
22
Fallstudie
22
Conference paper
17
Konferenzbeitrag
17
Reprint
13
Ratgeber
11
Guidebook
10
Collection of articles written by one author
9
Sammlung
9
Glossar enthalten
8
Glossary included
8
Handbook
8
Handbuch
8
Festschrift
4
Interview
3
Mehrbändiges Werk
3
Multi-volume publication
3
Accompanied by computer file
2
CD-ROM, DVD
2
Elektronischer Datenträger als Beilage
2
Market information
1
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Language
All
English
15
Russian
1
Author
All
Arnold, Todd J.
1
Askegaard, Søren
1
Brown, James
1
Chadraba, Petr
1
Griffith, David
1
Gázquez-Abad, Juan Carlos
1
Hamilton, Rebecca W.
1
Hennig-Thurau, Thorsten
1
Hofacker, Charles F.
1
Hunter, Gary K.
1
Mahajan, Vijay
1
Martínez-López, Francisco J.
1
Prasad, Y. Rama Krishna
1
Rosa, Jose Antonio
1
Semerkova, L. N.
1
Sharma, Dheeraj
1
Slotegraaf, Rebecca
1
Steenburgh, Thomas J.
1
Viswanathan, Madhu
1
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Institution
All
American Marketing Association
6
European Society for Opinion and Marketing Research
3
Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
1
Cultural Perspectives in Marketing Conference <2010, Lille>
1
DePaul University / College of Commerce
1
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Marketing Research Congress <44, 1991, Luxembourg>
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Seminar on the Growing Individualisation of Consumer Lifestyles and Demand: How is Marketing Coping with It? <1991, Helsinki>
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Summer Educators' Conference <2013, Boston, Mass.>
1
Summer Educators' Conference <2014, San Francisco, Calif.>
1
Winter Marketing Academic Conference <2016, Las Vegas, Nev.>
1
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
1
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Published in...
All
AMA educators proceedings
1
Advances in international management
1
Developments in marketing science: proceedings of the Academy of Marketing Science
1
Journal of business research : JBR
1
Journal of retailing and consumer services
1
Series on econometrics and management sciences
1
Source
All
ECONIS (ZBW)
16
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Special section articles on National Brand & Private Label Marketing International Conference, 2014
Martínez-López, Francisco J.
(
ed.
);
Brown, James
(
ed.
); …
-
International Conference on National Brand & Private …
-
2017
Persistent link: https://www.econbiz.de/10011629463
Saved in:
2
What happens in marketing, stays digital : rethinking marketing in the era of unlimited data : Winter Marketing Academic Conference 2016 : Las Vegas, Nevada, USA, 26-28 February 20...
Hennig-Thurau, Thorsten
(
ed.
);
Hofacker, Charles F.
(
ed.
)
-
Winter Marketing Academic Conference <2016, Las Vegas, Nev.>
;
…
-
2016
Persistent link: https://www.econbiz.de/10011528126
Saved in:
3
Cultural perspectives in a global marketplace : proceedings of the 2010 Cultural Perspectives in Marketing Conference ; Lille, France, July 16, 2010
Sharma, Dheeraj
(
ed.
)
-
2015
-
Reprint from original edition
Persistent link: https://www.econbiz.de/10011398338
Saved in:
4
Leveraging new technologies to create value ; AMA Summer Educators' Conference 2014 ; AMA educators proceedings volume 25 ; San Francisco, California, 1 - 3 August 2014
Hamilton, Rebecca W.
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011288446
Saved in:
5
Engaging customers : AMA Winter Marketing Educators' Conference 2014 ; Orlando, Florida, USA, 21 - 23 February 2014
Hunter, Gary K.
(
contributor
); …
-
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
-
2014
Persistent link: https://www.econbiz.de/10010404712
Saved in:
6
Innovating and collaborating in a global marketplace : AMA Summer Educators' Conference 2013 : AMA educators proceedings volume 24 : Boston, Massachussetts, USA, 9 - 11 August 2013
Slotegraaf, Rebecca
(
ed.
);
Griffith, David
(
ed.
)
-
Summer Educators' Conference <2013, Boston, Mass.>
-
2014
Persistent link: https://www.econbiz.de/10010360300
Saved in:
7
Consumer dynamics and marketing strategies in the globalized economic era : perspectives & challenges ; international conference in marketing on (29-30 October, 2013) ; conference...
Prasad, Y. Rama Krishna
(
ed.
)
-
2013
Persistent link: https://www.econbiz.de/10011286280
Saved in:
8
Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Ch...
Arnold, Todd J.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009790455
Saved in:
9
Special issue : 2007 La Londe conference ; marketing communications and
consumer
behavior
Askegaard, Søren
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003766333
Saved in:
10
Opyt i problemy marketingovoj dejatelʹnosti v rossijskom predprinimatelʹstve : sbornik statej VIII Vserosijskoj naučno-praktičeskoj konferencii, ijunʹ 2007 g.
Semerkova, L. N.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10008909910
Saved in:
1
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