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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Marketing intelligence & planning"
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Consumer behaviour
927
Konsumentenverhalten
927
Brand management
217
Markenführung
217
Brand image
214
Markenimage
214
Advertising effects
181
Werbewirkung
181
Beziehungsmarketing
143
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123
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122
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98
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42
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Phau, Ian
8
Arli, Denni
7
Thaichon, Park
7
Cheah, Isaac
6
Liu, Matthew Tingchi
6
Muehling, Darrel D.
6
Bruwer, Johan
5
Casidy, Riza
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5
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5
Um, Nam-Hyun
5
Ahn, Jiseon
4
Anisimova, Tatiana
4
Cheng, Julian Ming Sung
4
Chiu, Weisheng
4
Cho, Heetae
4
Chu, Rongwei
4
Deb, Madhurima
4
Hollebeek, Linda D.
4
Jebarajakirthy, Charles
4
Kim, Soojung
4
Ko, Eunju
4
Kumar, Prashant
4
Leckie, Civilai
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Olsen, Svein O.
4
Pornpitakpan, Chanthika
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Roy, Rajat
4
Sarkar, Abhigyan
4
Sarkar, Juhi Gahlot
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Schultz, Don E.
4
Septianto, Felix
4
Shimul, Anwar Sadat
4
Sivakumaran, Bharadhwaj
4
Zúñiga, Miguel Ángel
4
Amenuvor, Fortune Edem
3
Bailey, Ainsworth Anthony
3
Bang, Nguyen
3
Bellman, Steven
3
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3
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Asia Pacific journal of marketing and logistics
Journal of marketing communications
Marketing intelligence & planning
Journal of retailing and consumer services
1,930
Journal of business research : JBR
1,897
International journal of consumer studies
730
International journal of hospitality management
723
Psychology & marketing
638
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
494
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
392
NBER Working Paper
380
European journal of marketing : EJM
347
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
312
Journal of travel and tourism marketing
312
Journal of marketing management : MM
308
Journal of retailing
303
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
SpringerLink / Bücher
281
Journal of marketing
280
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Cogent business & management
269
Journal of the Academy of Marketing Science
266
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
254
Journal of hospitality marketing & management
243
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927
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1
Comparing the effects of consumers' perceptions of companies' corporate social responsibility initiatives in emerging and developed markets
Curras-Perez, Rafael
;
Alvarado-Herrera, Alejandro
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2748-2764
Persistent link: https://www.econbiz.de/10014430283
Saved in:
2
How product information and source credibility affect consumer attitudes and intentions towards innovative food products
Walten, Levke
;
Wiedmann, Klaus-Peter
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 637-653
Persistent link: https://www.econbiz.de/10014414319
Saved in:
3
An influencer like me : Examining the impact of the social status of Influencers
Kim, Do Yuon
;
Park, Minjung
;
Kim, Hye-Young
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 654-675
Persistent link: https://www.econbiz.de/10014414321
Saved in:
4
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
5
Factors affecting consumer attitudes towards SMS advertising in the Palestinian banking sector. The moderating role of national culture
Salem, Mohammed
;
Baidoun, Samir
;
Wady, Rushdy
; …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 747-768
Persistent link: https://www.econbiz.de/10014414330
Saved in:
6
Dual routes or a one-way to persuasion? : the elaboration likelihood model versus the unimodel
El Hedhli, Kamel
;
Zourrig, Haithem
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 433-454
Persistent link: https://www.econbiz.de/10014321979
Saved in:
7
Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
8
Toward a better understanding of the attitude-behavior gap in organic food conative loyalty : a moderation and moderated mediation analysis
Anisimova, Tatiana
;
Weiss, Jan
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1474-1493
Persistent link: https://www.econbiz.de/10014286063
Saved in:
9
When you realize that big brother is watching : how informing consumers affects synced advertising effectiveness
Segijn, Claire M.
;
Kim, Eunah
;
Sifaoui, Asma
;
Boerman, …
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 317-338
Persistent link: https://www.econbiz.de/10014294858
Saved in:
10
Effect of consumption values on consumer behavior : a Meta-analysis
Mason, Michela Cesarina
;
Oduro, Stephen
;
Umar, Rana Muhammad
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 923-944
Persistent link: https://www.econbiz.de/10014381225
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