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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Brand"
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Search: subject:"consumer research"
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Brand
Consumer behaviour
657
Konsumentenverhalten
657
Beziehungsmarketing
144
Relationship marketing
144
Brand management
132
Markenführung
132
Brand image
126
Markenimage
126
Customer satisfaction
73
Kundenzufriedenheit
73
Markenartikel
68
Online retailing
67
Online-Handel
67
Dienstleistungsqualität
52
Service quality
52
Social Web
51
Social web
51
China
47
Internet marketing
46
Online-Marketing
46
Advertising effects
41
Werbewirkung
41
Marketing management
40
Marketingmanagement
40
E-commerce
38
Einzelhandel
38
Retail trade
38
USA
38
United States
38
Viral marketing
38
Virales Marketing
38
Electronic Commerce
37
Designation of origin
29
Herkunftsbezeichnung
29
Emotion
28
Personality psychology
25
Persönlichkeitspsychologie
25
Advertising
24
Werbung
24
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68
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68
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Brasel, S. Adam
2
Chen, Jiawen
2
Dong, Xuebing
2
Heinberg, Martin
2
Liao, Junyun
2
Ozkaya, H. Erkan
2
Safeer, Asif Ali
2
Taube, Markus
2
Wang, Joyce
2
Abbas, Jawad
1
Abdolvand, Mohammad Ali
1
Abdul, Waheed Kareem
1
Abrar, Muhammad
1
Akoglu, Halil Erdem
1
Alam, Abdullah
1
Alden, Dana
1
Andrianombonana, Haja Tiana Rakotondrainibe
1
Anisimova, Tatiana
1
Arancibia Carvajal, Sara
1
Arshad, M. Usman
1
Bae, Byung Ryul
1
Baoku, Li
1
Basfirinci, Cigdem
1
Baumann, Chris
1
Baumeister, Christoph
1
Behrendt, Karl
1
Bei, Lien-ti
1
Berger, Axel
1
Brady, Michael K.
1
Buchanan-Oliver, Margo
1
Bucic, Tania
1
Cai, Bofeng
1
Calantone, Roger J.
1
Cao, Zixia
1
Chan, Nga Cheng
1
Chandrasekaran, Deepa
1
Chen, Qimei
1
Chen, Shuo
1
Chen, Yao
1
Chen, Yun
1
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Asia Pacific journal of marketing and logistics
Journal of the Academy of Marketing Science
Journal of business research : JBR
225
The journal of brand management : an international journal
185
The journal of product & brand management
172
Journal of retailing and consumer services
150
Psychology & marketing
60
European journal of marketing : EJM
45
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
Marketing letters : a journal of research in marketing
35
The journal of consumer marketing
35
Journal of consumer research : JCR ; an interdisciplinary bimonthly
30
Journal of fashion marketing and management
30
Journal of marketing communications
30
Journal of international consumer marketing
29
Marketing intelligence & planning
29
International journal of hospitality management
27
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
Journal of marketing management : JMM ; journal of the Academy of Marketing
25
Journal of global marketing
24
Journal of promotion management : innovations in planning and applied research
24
International journal of consumer studies
23
Journal of promotion management : JPM
23
Journal of strategic marketing
23
International marketing review
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
22
The IUP journal of brand management : IJBRM
22
Cogent business & management
21
International journal of advertising : the review of marketing communications
21
International journal of market research : JMRS ; the journal of the Market Research Society
21
Journal of marketing
21
Journal of retailing
21
European journal of marketing
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
International journal of advertising : the quarterly review of marketing communications
19
Journal of international marketing
19
Journal of marketing management : MM
19
International journal of retail & distribution management
18
SpringerLink / Bücher
18
Young consumers : insight and ideas for responsible marketers
18
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ECONIS (ZBW)
68
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1
Disposal-based scarcity : how overstock reduction methods influence consumer brand perceptions and evaluations
Oanh Dinh Yen Nguyen
;
Bucic, Tania
;
Ngo, Liem Viet
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1305-1326
Persistent link: https://www.econbiz.de/10014446668
Saved in:
2
CEO narcissism, brand acquisition and disposal, and stock returns
Cao, Zixia
;
Xu, Kehan
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 777-799
Persistent link: https://www.econbiz.de/10013389275
Saved in:
3
Effects of brand spokes-characters with personal and historical nostalgia on brand attitude : evidence from Generation Z consumers in China
Jiang, Huanshu
;
Ge, Jiaoju
;
Yao, Jie
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 185-205
Persistent link: https://www.econbiz.de/10014486676
Saved in:
4
Flatness promotes modernity : logo flatness and consumers' perception of brand image
Peng, Luluo
;
Wei, Yuting
;
Zhang, Xiaodan
;
Wang, Danping
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 315-333
Persistent link: https://www.econbiz.de/10014486716
Saved in:
5
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
6
Unintended effects of price promotions : forgoing competitors' price promotions strengthens incumbent brand loyalty
Pratt, Alexander B.
;
Robinson, Stacey G.
;
Voorhees, Clay M.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1143-1164
Persistent link: https://www.econbiz.de/10014336213
Saved in:
7
Poison or remedy? : masculinity in a pathos-based sustainable brand story
Huang, Chaohua
;
Zhuang, Shaoshuang
;
Haiyan, Ma
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1823-1838
Persistent link: https://www.econbiz.de/10014430180
Saved in:
8
When background music in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea
Hong, You Jeong
;
Choi, Beomjoon
;
Lee, Kyogu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1991-2011
Persistent link: https://www.econbiz.de/10014430197
Saved in:
9
Understanding local consumers' reactions to perceived unfair product recalls of foreign brands : a relative deprivation perspective
Liao, Junyun
;
He, Siying
;
Hu, Yanghong
;
Chen, Jiawen
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2216-2234
Persistent link: https://www.econbiz.de/10014430222
Saved in:
10
Effect of brand experiences on brand loyalty mediated by brand love : the moderated mediation role of brand trust
Bae, Byung Ryul
;
Kim, Sung-Eun
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2412-2430
Persistent link: https://www.econbiz.de/10014430249
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