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~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Brand"
~language:"eng"
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Brand
Consumer behaviour
391
Konsumentenverhalten
391
Brand image
89
Markenimage
89
Brand management
84
Markenführung
84
Beziehungsmarketing
68
Relationship marketing
68
Customer satisfaction
47
Kundenzufriedenheit
47
China
46
Markenartikel
43
Online retailing
43
Online-Handel
43
Dienstleistungsqualität
31
Service quality
31
Advertising effects
27
Werbewirkung
27
Designation of origin
26
Herkunftsbezeichnung
26
Internet marketing
26
Online-Marketing
26
Social Web
26
Social web
26
E-commerce
24
Electronic Commerce
23
Confidence
21
Marketing management
21
Marketingmanagement
21
Vertrauen
21
Purchase intention
20
Innovation adoption
19
Innovationsakzeptanz
19
Viral marketing
19
Virales Marketing
19
Advertising
18
Werbung
18
Einzelhandel
17
India
17
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43
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43
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English
Author
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Chen, Jiawen
2
Dong, Xuebing
2
Liao, Junyun
2
Safeer, Asif Ali
2
Abbas, Jawad
1
Abdolvand, Mohammad Ali
1
Abdul, Waheed Kareem
1
Abrar, Muhammad
1
Akoglu, Halil Erdem
1
Alam, Abdullah
1
Andrianombonana, Haja Tiana Rakotondrainibe
1
Anisimova, Tatiana
1
Arancibia Carvajal, Sara
1
Arshad, M. Usman
1
Bae, Byung Ryul
1
Baoku, Li
1
Basfirinci, Cigdem
1
Baumann, Chris
1
Behrendt, Karl
1
Buchanan-Oliver, Margo
1
Cai, Bofeng
1
Chan, Nga Cheng
1
Chen, Shuo
1
Chen, Yao
1
Chen, Yun
1
Cheng, Julian Ming Sung
1
Cheng, Kwang-Hwee
1
Cheng, Ya-Yun
1
Choi, Beomjoon
1
Chow, Clement S. F.
1
Dang Ha Anh Le
1
Dinh Toan Nguyen
1
Dwivedi, Abhishek
1
Esmaeilpour, Fariba
1
Feng, Jiao
1
Gao, Liang
1
Ge, Jiaoju
1
Gierl, Heribert
1
Ha-Brookshire, Jung E.
1
Haiyan, Ma
1
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Asia Pacific journal of marketing and logistics
Journal of business research : JBR
225
The journal of brand management : an international journal
185
The journal of product & brand management
172
Journal of retailing and consumer services
150
Psychology & marketing
60
European journal of marketing : EJM
45
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
Marketing letters : a journal of research in marketing
35
The journal of consumer marketing
35
Journal of consumer research : JCR ; an interdisciplinary bimonthly
30
Journal of fashion marketing and management
30
Journal of marketing communications
30
Journal of international consumer marketing
29
Marketing intelligence & planning
29
International journal of hospitality management
27
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
Journal of marketing management : JMM ; journal of the Academy of Marketing
25
Journal of the Academy of Marketing Science
25
Journal of global marketing
24
Journal of promotion management : innovations in planning and applied research
24
International journal of consumer studies
23
Journal of promotion management : JPM
23
Journal of strategic marketing
23
International marketing review
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
22
The IUP journal of brand management : IJBRM
22
Cogent business & management
21
International journal of advertising : the review of marketing communications
21
International journal of market research : JMRS ; the journal of the Market Research Society
21
Journal of marketing
21
Journal of retailing
21
European journal of marketing
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
International journal of advertising : the quarterly review of marketing communications
19
Journal of international marketing
19
Journal of marketing management : MM
19
International journal of retail & distribution management
18
Young consumers : insight and ideas for responsible marketers
18
Global business review
17
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ECONIS (ZBW)
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1
Effects of brand spokes-characters with personal and historical nostalgia on brand attitude : evidence from Generation Z consumers in China
Jiang, Huanshu
;
Ge, Jiaoju
;
Yao, Jie
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 185-205
Persistent link: https://www.econbiz.de/10014486676
Saved in:
2
Flatness promotes modernity : logo flatness and consumers' perception of brand image
Peng, Luluo
;
Wei, Yuting
;
Zhang, Xiaodan
;
Wang, Danping
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 315-333
Persistent link: https://www.econbiz.de/10014486716
Saved in:
3
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
4
Poison or remedy? : masculinity in a pathos-based sustainable brand story
Huang, Chaohua
;
Zhuang, Shaoshuang
;
Haiyan, Ma
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1823-1838
Persistent link: https://www.econbiz.de/10014430180
Saved in:
5
When background music in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea
Hong, You Jeong
;
Choi, Beomjoon
;
Lee, Kyogu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1991-2011
Persistent link: https://www.econbiz.de/10014430197
Saved in:
6
Understanding local consumers' reactions to perceived unfair product recalls of foreign brands : a relative deprivation perspective
Liao, Junyun
;
He, Siying
;
Hu, Yanghong
;
Chen, Jiawen
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2216-2234
Persistent link: https://www.econbiz.de/10014430222
Saved in:
7
Effect of brand experiences on brand loyalty mediated by brand love : the moderated mediation role of brand trust
Bae, Byung Ryul
;
Kim, Sung-Eun
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2412-2430
Persistent link: https://www.econbiz.de/10014430249
Saved in:
8
How air pollution affects consumers' local brand choices : explanation from attribution and compensation tendency
Wang, Yong
;
Meng, Meijun
;
Li, Yang
;
Zhou, Qingjie
;
Cai, …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2447-2465
Persistent link: https://www.econbiz.de/10014430255
Saved in:
9
Transforming customers into evangelists : influence of online brand experience on relationship quality and brand evangelism in the banking industry
Safeer, Asif Ali
;
Le Thanh Tiep
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2947-2964
Persistent link: https://www.econbiz.de/10014486552
Saved in:
10
Understanding young Chinese consumers' preferences for foreign clothing brands : a behavioural approach
May, Daniel Esteban
;
Arancibia Carvajal, Sara
;
Wang, Calvin
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3032-3051
Persistent link: https://www.econbiz.de/10014486568
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