How air pollution affects consumers' local brand choices : explanation from attribution and compensation tendency
Year of publication: |
2023
|
---|---|
Authors: | Wang, Yong ; Meng, Meijun ; Li, Yang ; Zhou, Qingjie ; Cai, Bofeng ; Chen, Shuo ; Yang, Dandan |
Subject: | Air pollution | Local brands | Purchase behavior | Tendency of attribution | Tendency of compensatory consumption | Luftverschmutzung | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenimage | Brand image |
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