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~person:"Belk, Russell W."
~person:"Dens, Nathalie"
~subject:"Brand management"
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Search: subject:"consumer research"
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Brand management
Consumer behaviour
140
Konsumentenverhalten
140
Advertising effects
18
Markenführung
18
Werbewirkung
18
Brand image
13
Markenimage
13
Welt
13
World
13
Advertising
11
Theorie
11
Theory
11
Werbung
11
Consumption theory
10
Cultural identity
10
Konsumtheorie
10
Kulturelle Identität
10
Product Placement
10
Product placement
10
Russell W. Belk
10
Social Web
10
Social web
10
Market research
9
Marktforschung
9
Personality psychology
8
Persönlichkeitspsychologie
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Brand
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Internet marketing
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Markenartikel
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Geschenk
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Gifts
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Globalisierung
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Internationales Marketing
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English
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Belk, Russell W.
Dens, Nathalie
Phau, Ian
32
Loureiro, Sandra Maria Correia
31
Melewar, T. C.
25
Ko, Eunju
24
Han, Heesup
23
Sarkar, Abhigyan
23
Bang, Nguyen
21
Keller, Kevin Lane
20
Diamantopoulos, Adamantios
19
Guzman, Francisco
18
Japutra, Arnold
18
Sarkar, Juhi Gahlot
18
Hollebeek, Linda D.
17
Dawes, John
16
MacInnis, Deborah J.
16
Veloutsou, Cleopatra
16
Ekinci, Yuksel
14
Fetscherin, Marc
14
Gázquez-Abad, Juan Carlos
14
Khan, Imran
14
Kunkel, Thilo
14
Martínez-López, Francisco J.
14
Pelsmacker, Patrick de
14
Valette-Florence, Pierre
14
Wiedmann, Klaus-Peter
14
Park, C. Whan
13
Romaniuk, Jenni
13
Septianto, Felix
13
Shimul, Anwar Sadat
13
Casidy, Riza
12
De Chernatony, Leslie
12
Fitzsimons, Gavan J.
12
Fournier, Susan
12
Grohmann, Bianca
12
Huber, Frank
12
Paul, Justin
12
Rahman, Zillur
12
Seo, Yuri
12
Sreejesh, S.
12
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International journal of advertising : the quarterly review of marketing communications
4
International marketing review
2
The journal of brand management : an international journal
2
International journal of advertising : the review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of electronic commerce research : JECR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Marketing letters : a journal of research in marketing
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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ECONIS (ZBW)
18
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1
Reader and author attitudes towards brand placement in fiction
R. Avramova, Yana
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 835-867
Persistent link: https://www.econbiz.de/10014296428
Saved in:
2
Consumers' technology-facilitated brand engagement and wellbeing : positivist TAM/PERMA- vs. Consumer Culture Theory perspectives
Hollebeek, Linda D.
;
Belk, Russell W.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 387-401
Persistent link: https://www.econbiz.de/10012591048
Saved in:
3
Motivations to use different social media types and their impact on consumers' online brand-related activities (COBRAs)
Buzeta, Cristian
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 79-98
Persistent link: https://www.econbiz.de/10012432764
Saved in:
4
The analogue diaries of postdigital consumption
Humayun, Mariam
;
Belk, Russell W.
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
7/8
,
pp. 633-659
Persistent link: https://www.econbiz.de/10012249613
Saved in:
5
Better together? : harnessing the power of brand placement through program sponsorship messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
Saved in:
6
Morphing anthropomorphism : an update
Belk, Russell W.
;
Kniazeva, Maria
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
3
,
pp. 239-247
Persistent link: https://www.econbiz.de/10011892171
Saved in:
7
How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 500-518
Persistent link: https://www.econbiz.de/10011962803
Saved in:
8
Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
9
Cultural resonance of global brands in Brazilian social movements
Suarez, Maribel
;
Belk, Russell W.
- In:
International marketing review
34
(
2017
)
4
,
pp. 480-497
Persistent link: https://www.econbiz.de/10011760489
Saved in:
10
Brand placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
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