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~subject:"Consumer behaviour"
~subject:"Organizational change"
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Consumer behaviour
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Corporate culture
10
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5
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Marketing intelligence & planning
Journal of business research : JBR
103
Journal of international consumer marketing
53
Journal of global marketing
34
Journal of organizational change management
34
Journal of retailing and consumer services
30
International marketing review
26
Journal of marketing management : JMM ; journal of the Academy of Marketing
23
Journal of marketing management : MM
21
Journal of international marketing
20
Marketing theory
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Asia Pacific journal of marketing and logistics
18
Tourism management : research, policies, practice
17
Journal of business ethics : JOBE
16
Springer eBook Collection
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SpringerLink / Bücher
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International journal of hospitality management
15
Journal of change management : an international journal
15
Journal of health organization and management
15
Business horizons
14
International journal of consumer studies
14
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
14
Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
13
Organisationsentwicklung : Zeitschrift für Unternehmensentwicklung und Change Management
13
Cogent business & management
12
European journal of marketing : EJM
12
Journal of marketing communications
11
The journal of brand management : an international journal
11
Human relations
10
International journal of Indian culture and business management
10
Journal of business anthropology
9
Journal of customer behaviour
9
Journal of euromarketing
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of travel and tourism marketing
9
Australasian marketing journal
8
Cross cultural management : an international journal
8
European management journal
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Global business and organizational excellence : a review of research & best practices
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International business review : the official journal of the European International Business Academy
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1
Cultural differences in deliberate counterfeit purchase behavior
Sharma, Piyush
;
Chan, Ricky Y. K.
;
St. Davčik, Nebojša
; …
- In:
Marketing intelligence & planning
40
(
2022
)
1
,
pp. 121-137
Persistent link: https://www.econbiz.de/10013172901
Saved in:
2
Unveiling consumer behavior in marketing : a meta-analytic structural equation modeling (Meta-SEM) of the model of goal-directed behavior (MGB)
Vishwakarma, Pankaj
;
Mohapatra, Malaya Ranjan
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1057-1092
Persistent link: https://www.econbiz.de/10014428924
Saved in:
3
Chinese cultural element in brand logo and purchase intention
Shi, Jiarong
;
Jiang, Zihao
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 171-185
Persistent link: https://www.econbiz.de/10014253345
Saved in:
4
Organisational
culture
and the creation of brand identity : retail food branding in new markets
Rashid, Sabrina
;
Ghose, Kamal
- In:
Marketing intelligence & planning
33
(
2015
)
1
,
pp. 2-19
Persistent link: https://www.econbiz.de/10010528570
Saved in:
5
Consumers' evaluation toward tobacco companies : implications for social marketing
Arli, Denni
;
Rundle-Thiele, Sharyn
;
Lasmono, Hari
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 276-291
Persistent link: https://www.econbiz.de/10011298766
Saved in:
6
The viral marketing metaphor explored through Vegemite
Beverland, Michael
;
Dobele, Angela
;
Farrelly, Francis
- In:
Marketing intelligence & planning
33
(
2015
)
5
,
pp. 656-674
Persistent link: https://www.econbiz.de/10011447547
Saved in:
7
Is beauty in the eye of the beholder? : gender and beauty in the cosmetics sector ; a comparative study of Indonesia and Korea
Kim, Jaeil
;
Han, WoongHee
;
Kim, DongTae
;
Paramita, Widya
- In:
Marketing intelligence & planning
31
(
2013
)
2
,
pp. 127-140
Persistent link: https://www.econbiz.de/10009751817
Saved in:
8
"Wow! It's cool" : the meaning of coolness in marketing
Rahman, Kaleel
- In:
Marketing intelligence & planning
31
(
2013
)
6
,
pp. 620-638
Persistent link: https://www.econbiz.de/10010226619
Saved in:
9
The role of external influences in high involvement purchase behaviour
Nayeem, Tahmid
;
Casidy, Riza
- In:
Marketing intelligence & planning
31
(
2013
)
7
,
pp. 732-745
Persistent link: https://www.econbiz.de/10010227509
Saved in:
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