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Customer value
10
Kundenwert
10
Beziehungsmarketing
8
Relationship marketing
8
Betriebliche Wertschöpfung
5
Consumer behaviour
5
Konsumentenverhalten
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Value creation
5
Marketing management
4
Marketingmanagement
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Cord cutting
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Customer access
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Customer strategy
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Bakker, Tom
1
Broekhuizen, Thijs L. J.
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Bruni-Bossio, Vince
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Campbell, Colin L.
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Dalsace, Frédéric
1
Ferguson, Sarah Lord
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Ford, Robert C.
1
Fudurić, Morana
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Haenlein, Michael
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Heinonen, Kristina
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Jap, Sandy D.
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Kaplan, Andreas M.
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Lai, Puqing
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Logman, Marc
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Malthouse, Edward C.
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McColl-Kennedy, Janet R.
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Business horizons
Journal of business research : JBR
88
Industrial marketing management : the international journal for industrial and high-tech firms
86
Journal of retailing and consumer services
47
International journal of hospitality management
31
The service industries journal
28
SpringerLink / Bücher
27
Journal of marketing
26
The journal of business & industrial marketing
26
Journal of the Academy of Marketing Science
25
Journal of marketing management : MM
18
Marketing theory
18
Journal of service research : JSR
17
Journal of strategic marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
The journal of services marketing
17
Gabler Edition Wissenschaft
16
International journal of contemporary hospitality management
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Journal of revenue and pricing management
16
Journal of service management
16
Handbook of research on customer equity in marketing
14
Journal of creating value
14
Journal of marketing research : JMR
14
Service business
13
Technological forecasting & social change : an international journal
13
The journal of product & brand management
13
Tourism management : research, policies, practice
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Marketing Science
12
Creating and managing superior customer value
11
Harvard business review : HBR
11
Innovation in pricing : contemporary theories and best practices
11
Journal of marketing analytics : JMA
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
International journal of electronic customer relationship management : IJECRM
10
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
10
Cogent business & management
9
European journal of marketing : EJM
9
European management journal
9
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ECONIS (ZBW)
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1
Strategies for creating value through individual and collective customer experiences
Heinonen, Kristina
;
Campbell, Colin L.
;
Ferguson, Sarah Lord
- In:
Business horizons
62
(
2019
)
1
,
pp. 95-104
Persistent link: https://www.econbiz.de/10011995670
Saved in:
2
Keep it, shave it, cut it : a closer look into consumers’ video viewing behavior
Fudurić, Morana
;
Malthouse, Edward C.
;
Viswanathan, Vijay
- In:
Business horizons
61
(
2018
)
1
,
pp. 85-93
Persistent link: https://www.econbiz.de/10011808975
Saved in:
3
Implementing new business models : what challenges lie ahead?
Broekhuizen, Thijs L. J.
;
Bakker, Tom
;
Postma, Theo J. B. M.
- In:
Business horizons
61
(
2018
)
4
,
pp. 555-566
Persistent link: https://www.econbiz.de/10011883617
Saved in:
4
The friend or foe fallacy : why your best customers may not need your friendship
Dalsace, Frédéric
;
Jap, Sandy D.
- In:
Business horizons
60
(
2017
)
4
,
pp. 483-493
Persistent link: https://www.econbiz.de/10011707738
Saved in:
5
Everyone loves a secret : why consumers value marketing secrets
Mills, Adam J.
- In:
Business horizons
58
(
2015
)
6
,
pp. 643-649
Persistent link: https://www.econbiz.de/10011392840
Saved in:
6
Strategic value curve analysis : diagnosing and improving customer value propositions
Sheehan, Norman T.
;
Bruni-Bossio, Vince
- In:
Business horizons
58
(
2015
)
3
,
pp. 317-324
Persistent link: https://www.econbiz.de/10011286504
Saved in:
7
Organizational strategies for filling the customer can-do/must-do gap
Ford, Robert C.
;
McColl-Kennedy, Janet R.
- In:
Business horizons
58
(
2015
)
4
,
pp. 459-468
Persistent link: https://www.econbiz.de/10011300878
Saved in:
8
Utilizing the access value of customers
Lai, Puqing
- In:
Business horizons
57
(
2014
)
1
,
pp. 61-71
Persistent link: https://www.econbiz.de/10010243467
Saved in:
9
Limits to growing customer value : being squeezed between the past and the future
Logman, Marc
- In:
Business horizons
56
(
2013
)
5
,
pp. 655-664
Persistent link: https://www.econbiz.de/10010125808
Saved in:
10
Unprofitable customers and their management
Haenlein, Michael
;
Kaplan, Andreas M.
- In:
Business horizons
52
(
2009
)
1
,
pp. 89-97
Persistent link: https://www.econbiz.de/10003859113
Saved in:
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