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~person:"Haenlein, Michael"
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Haenlein, Michael
Kumar, V.
37
Madhani, Pankaj M.
16
Eggert, Andreas
15
Skiera, Bernd
15
Ko, Eunju
14
Bauer, Hans H.
13
Kleinaltenkamp, Michael
13
Verhoef, Peter C.
13
Hammerschmidt, Maik
12
Kim, Kyung Hoon
12
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11
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11
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10
Gallarza, Martina G.
10
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Keränen, Joona
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10
Matzler, Kurt
10
Gil Saura, Irene
9
Günter, Bernd
9
Heinonen, Kristina
9
Venkatesan, Rajkumar
9
Bruhn, Manfred
8
Glady, Nicolas
8
Heidemann, Julia
8
Homburg, Christian
8
Krafft, Manfred
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Mengen, Andreas
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8
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8
Rust, Roland T.
8
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Saarijärvi, Hannu
8
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7
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Handbook of research on customer equity in marketing
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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ECONIS (ZBW)
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1
Seeding, referral, and recommendation : creating profitable word-of-mouth programs
Haenlein, Michael
;
Libai, Barak
- In:
California management review
59
(
2017
)
2
,
pp. 68-91
Persistent link: https://www.econbiz.de/10011697206
Saved in:
2
The value of flexibility : real options and
customer
lifetime
value
Haenlein, Michael
- In:
Handbook of research on customer equity in marketing
,
(pp. 118-136)
.
2015
Persistent link: https://www.econbiz.de/10010483493
Saved in:
3
Targeting revenue leaders for a new product
Haenlein, Michael
;
Libai, Barak
- In:
Journal of marketing
77
(
2013
)
3
,
pp. 65-80
Persistent link: https://www.econbiz.de/10009747827
Saved in:
4
An empirical analysis of attitudinal and behavioral reactions toward the abandonment of unprofitable customer relationships
Haenlein, Michael
;
Kaplan, Andreas M.
- In:
Journal of relationship marketing : innovations & …
9
(
2010
)
4
,
pp. 200-228
Persistent link: https://www.econbiz.de/10008857271
Saved in:
5
Unprofitable customers and their management
Haenlein, Michael
;
Kaplan, Andreas M.
- In:
Business horizons
52
(
2009
)
1
,
pp. 89-97
Persistent link: https://www.econbiz.de/10003859113
Saved in:
6
A model to determine
customer
lifetime
value
in a retail banking context
Haenlein, Michael
;
Kaplan, Andreas M.
;
Beeser, Anemone J.
- In:
European management journal
25
(
2007
)
3
,
pp. 221-234
Persistent link: https://www.econbiz.de/10003494558
Saved in:
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