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~isPartOf:"Journal of financial services marketing : JFSM"
~type_genre:"Aufsatz in Zeitschrift"
~subject:"Brand image"
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Search: subject:"customer relationship management"
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Brand image
Beziehungsmarketing
70
Relationship marketing
70
Consumer behaviour
23
Konsumentenverhalten
23
Financial services
21
Finanzdienstleistung
21
Customer satisfaction
17
Kundenzufriedenheit
17
Bank
16
Dienstleistungsqualität
12
Service quality
12
Confidence
11
Vertrauen
11
Personal banking
10
Privatkundengeschäft
10
Bank marketing
9
Bankmarketing
9
Electronic Banking
8
Electronic banking
8
Corporate reputation
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Customer value
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Firmenimage
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Großbritannien
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Kundenwert
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Markenimage
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Salespeople
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USA
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United Kingdom
4
United States
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Verkaufspersonal
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banking
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loyalty
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trust
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Betriebliche Wertschöpfung
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Customer experience
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E-commerce
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Electronic Commerce
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Emotion
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Employee retention
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Aufsatz in Zeitschrift
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Devlin, James
1
McKechnie, Sally
1
Moin, S. M. A.
1
Mukerjee, Kaushik
1
Pérez, Andrea
1
Rather, Raouf Ahmad
1
Rehman, Mohsin Abdur
1
Rodríguez del Bosque, Ignacio A.
1
Samad, Sarminah
1
Shams, Ghazal
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Journal of financial services marketing : JFSM
Journal of business research : JBR
100
The journal of product & brand management
78
Journal of retailing and consumer services
68
The journal of brand management : an international journal
65
International journal of hospitality management
35
Asia Pacific journal of marketing and logistics
29
Journal of travel and tourism marketing
25
Cogent business & management
24
Industrial marketing management : the international journal for industrial and high-tech firms
21
Psychology & marketing
21
European journal of marketing : EJM
18
International journal of internet marketing and advertising : IJIMA
18
Journal of hospitality marketing & management
17
Marketing intelligence & planning
17
Journal of strategic marketing
16
International journal of contemporary hospitality management
15
Tourism management : research, policies, practice
15
Journal of marketing management : MM
14
Journal of promotion management : innovations in planning and applied research
14
Journal of marketing communications
12
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
11
European journal of marketing
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Journal of the Academy of Marketing Science
10
Global business review
9
Journal of business ethics : JOBE
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
International review on public and non-profit marketing
8
Journal of internet commerce
8
Journal of service management
8
Pakistan journal of commerce and social sciences
8
The journal of business & industrial marketing
8
The journal of consumer marketing
8
The journal of services marketing
8
European research studies
7
International journal of electronic marketing and retailing : IJEMR
7
International journal of market research
7
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ECONIS (ZBW)
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1
The impact of the magnitude of service failure and complaint handling on satisfaction and brand credibility in the banking industry
Shams, Ghazal
;
Rehman, Mohsin Abdur
;
Samad, Sarminah
; …
- In:
Journal of financial services marketing : JFSM
25
(
2020
)
1/2
,
pp. 25-34
Persistent link: https://www.econbiz.de/10012298251
Saved in:
2
The impact of brand experience, service quality and perceived value on word of mouth of retail bank customers : investigating the mediating effect of loyalty
Mukerjee, Kaushik
- In:
Journal of financial services marketing : JFSM
23
(
2018
)
1
,
pp. 12-24
Persistent link: https://www.econbiz.de/10011888476
Saved in:
3
The magic of branding : the role of "pledge", "turn" and "prestige" in fostering consumer trust in financial services
Moin, S. M. A.
;
Devlin, James
;
McKechnie, Sally
- In:
Journal of financial services marketing : JFSM
21
(
2016
)
2
,
pp. 113-126
Persistent link: https://www.econbiz.de/10011537494
Saved in:
4
Customer values and CSR image in the banking industry
Pérez, Andrea
;
Rodríguez del Bosque, Ignacio A.
- In:
Journal of financial services marketing : JFSM
20
(
2015
)
1
,
pp. 46-61
Persistent link: https://www.econbiz.de/10011298753
Saved in:
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