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~source:"econis"
~person:"Verhoef, Peter C."
~subject:"Theorie"
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Search: subject:"customer relationship management"
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Theorie
Beziehungsmarketing
55
Relationship marketing
55
Consumer behaviour
26
Konsumentenverhalten
26
Kundenwert
10
Customer satisfaction
9
Customer value
9
Kundenzufriedenheit
9
Marketing management
8
Marketingmanagement
8
Marketingtheorie
7
Distribution channel
6
Marketing theory
6
Vertriebsweg
6
Customer integration
5
Dienstleistungsqualität
5
Kundenbindungsprogramm
5
Kundenintegration
5
Loyalty program
5
Service quality
5
Brand management
4
Customer relationship management
4
Internet marketing
4
Markenführung
4
Online-Marketing
4
Viral marketing
4
Virales Marketing
4
Brand image
3
Einzelhandel
3
Forecasting model
3
Markenimage
3
Mobile communications
3
Mobilkommunikation
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Performance measurement
3
Performance-Messung
3
Prognoseverfahren
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Retail trade
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Theory
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Verhoef, Peter C.
Bruhn, Manfred
47
Homburg, Christian
41
Huber, Frank
24
Herrmann, Andreas
23
Piller, Frank T.
21
Bauer, Hans H.
19
Reichwald, Ralf
17
Stauss, Bernd
17
Ahlert, Dieter
15
Günter, Bernd
15
Helm, Sabrina
14
Hennig-Thurau, Thorsten
14
Hippner, Hajo
13
Matzler, Kurt
13
Elhauge, Einer
12
Hinterhuber, Hans H.
11
Albers, Sönke
10
Stock-Homburg, Ruth
10
Swoboda, Bernhard
10
Benkenstein, Martin
9
Corsten, Hans
9
Diller, Hermann
9
Krafft, Manfred
9
Meyer, Anton
9
Rudanko, Leena
9
Töpfer, Armin
9
Wilde, Klaus D.
9
Foscht, Thomas
8
Georgi, Dominik
8
Gouthier, Matthias H. J.
8
Helmke, Stefan
8
Kleinaltenkamp, Michael
8
Wickelgren, Abraham L.
8
Hammerschmidt, Maik
7
Hansen, Ursula
7
Kumar, V.
7
Link, Jörg
7
Vollhardt, Kai
7
Mattmüller, Roland
6
Meffert, Heribert
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Erasmus Research Institute of Management
1
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ERIM report series research in management
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
1
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ECONIS (ZBW)
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Permission marketing and privacy concerns : why do customers (not) grant permissions?
Krafft, Manfred
;
Arden, Christine M.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 39-54
Persistent link: https://www.econbiz.de/10011743757
Saved in:
2
Predicting customer lifetime value in multi-service industries
Donkers, Bas
(
contributor
);
Verhoef, Peter C.
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001772103
Saved in:
3
The impact of satisfaction on the breadth of the relationship with a multi-service provider
Verhoef, Peter C.
;
Franses, Philip Hans
;
Hoekstra, …
-
1999
Persistent link: https://www.econbiz.de/10001432446
Saved in:
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