Phi-Hung Nguyen; Dat Ngoc Nguyen; Nguyen, Lan Anh Thi - In: Cogent business & management 10 (2023) 3, pp. 1-15
Green consumption behaviour research plays a vital role in promoting actions to protect the environment and promote … indicated as follows: (1) Awareness of the sustainable environment enhances customers' altruism; (2) Altruism has a positive …