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Event
Event-Marketing
1,514
Event marketing
1,293
Konsumentenverhalten
295
Consumer behaviour
294
Deutschland
257
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249
Sportveranstaltung
187
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179
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175
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174
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159
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158
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138
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137
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130
Tourismuswirtschaft
130
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126
Beziehungsmarketing
120
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118
Tourism marketing
109
Tourismusmarketing
109
Marketingmanagement
99
Marketing management
98
Holiday behaviour
94
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94
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93
Kundenzufriedenheit
93
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83
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80
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80
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78
Sponsoring
76
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73
United States
72
Emotion
68
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67
Sports
65
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62
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Zanger, Cornelia
9
Olberding, Julie Cencula
7
Holzbaur, Ulrich
4
Nosko, Chris
4
Sorensen, Alan T.
4
Cui, Yao
3
Drengner, Jan
3
Duenyas, Izak
3
Fairley, Sheranne
3
Kaiser, Sebastian
3
Mortimer, Julie Holland
3
Sahin, Ozge
3
Van Niekerk, Mathilda
3
Beech, John
2
Clarke, Alan
2
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2
Dittrich, Koen
2
Dolasinski, Mary Jo
2
Jahn, Steffen
2
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2
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2
Kaspar, Robert
2
Knoll, Thorsten
2
Massonne, Feeline
2
Mayer, Peter
2
O'Brien, Danny
2
Olberding, Douglas
2
Reynolds, Joel
2
Roberts, Chris
2
Schwägermann, Helmut
2
Sobral, Vitor
2
Tuijl, Erwin van
2
Viol, Maren
2
Walters, Trudie
2
Abbas Adamu, Adamu
1
Abels, Tina
1
Afifi, Galal M. H.
1
Ahn, Sungsook
1
Akhoondnejad, Arman
1
Akyol, Ayşe
1
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Springer Fachmedien Wiesbaden
5
Wissenschaftliche Konferenz Eventforschung <12., 2020, Chemnitz>
2
Springer-Verlag GmbH
1
Technische Universität Chemnitz / Lehrstuhl Marketing und Handelsbetriebslehre
1
Uni-Edition GmbH
1
Wissenschaftliche Konferenz Eventforschung <2, 2010, Chemnitz>
1
Wissenschaftliche Konferenz Eventforschung <4, 2012, Chemnitz>
1
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Social enterprise and special events : market-based approaches to mission-driven gatherings
9
Tourism management : research, policies, practice
8
International journal of event and festival management
7
SpringerLink / Bücher
7
Markenkommunikation und Beziehungsmarketing
5
International journal of contemporary hospitality management
4
Journal of hospitality marketing & management
4
Event tourism in Asian countries : challenges and prospects
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
Springer eBook Collection
3
Gabler Research / Markenkommunikation und Beziehungsmarketing
2
Journal of business research : JBR
2
Journal of travel and tourism marketing
2
Tourism economics : the business and finance of tourism and recreation
2
Tourism management perspectives : TMP
2
Tourism review : the official journal of the AIEST
2
De Gruyter eBook-Paket Wirtschaftswissenschaften
1
Discussion paper series / Harvard Institute of Economic Research
1
ERIM Report Series Reference
1
ERIM report series research in management
1
Economics through sports
1
Erfolg mit nachhaltigen Eventkonzepten : Tagungsband zur 2. Konferenz für Eventforschung an der TU Chemnitz
1
Essentials
1
European research studies
1
Events im Zeitalter von Social Media : Stand und Perspektiven der Eventforschung
1
Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
1
Events und Sport : Stand und Perspektiven der Eventforschung
1
Heilbronner Reihe Tourismuswirtschaft
1
Information economics and policy : IEP
1
International Journal of Contemporary Hospitality Management
1
International Journal of Hospitality and Event Management
1
International journal of hospitality management
1
Journal of Tourism, Heritage & Services Marketing : JTHSM
1
Journal of advertising research
1
Journal of business economics and management
1
Journal of destination marketing & management
1
Journal of retailing and consumer services
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Leuphana case studies
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ECONIS (ZBW)
118
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1
Place-based community events and resistance to territorial stigmatisation
McGillivray, David
;
Walters, Trudie
;
Guillard, Séverin
- In:
International journal of event and festival management
15
(
2024
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10014535247
Saved in:
2
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
3
Maintaining the status quo : the nature and role of policy stakeholders' perceptions of event value
Wallstam, Martin
- In:
International journal of event and festival management
13
(
2022
)
2
,
pp. 219-234
Persistent link: https://www.econbiz.de/10013284856
Saved in:
4
Events and festivals in times of uncertainty
Kloskowski, Dariusz
;
Kwiatkowski, Grzegorz
- In:
European research studies
24
(
2021
)
2B
,
pp. 469-487
Persistent link: https://www.econbiz.de/10012664232
Saved in:
5
Why (not) participate in an adventure motorcycle tourism event?
Casoli, Debora
;
Corsini, Noemi
;
Presutti, Manuela
; …
- In:
Tourism analysis : an interdisciplinary tourism & …
28
(
2023
)
4
,
pp. 587-602
Persistent link: https://www.econbiz.de/10014506929
Saved in:
6
The utility of including regular sport team events in event portfolios
Sobral, Vitor
;
Fairley, Sheranne
;
O'Brien, Danny
- In:
Journal of sport management : the official journal of …
37
(
2023
)
1
,
pp. 15-26
Persistent link: https://www.econbiz.de/10013533128
Saved in:
7
Perceived authenticity of hallmark event brands : conceptualization, measurement, and an integrative framework
He, Yawen
;
Ma, Jianfeng
;
Zhang, Pan
- In:
Journal of destination marketing & management
27
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014285216
Saved in:
8
The InterACT Disability Arts Festival : creating revolutionary futures?
Walters, Trudie
- In:
International journal of event and festival management
14
(
2023
)
2
,
pp. 205-220
Persistent link: https://www.econbiz.de/10014319941
Saved in:
9
Protest events as institutions : stakeholder perceptions of the changing role of Serbia's EXIT festival
Đurić, Luna
;
Kennell, James
;
Vujičić, Miroslav
; …
- In:
International journal of event and festival management
14
(
2023
)
2
,
pp. 221-236
Persistent link: https://www.econbiz.de/10014319945
Saved in:
10
Brand sponsorship effectiveness : how self-congruity, event attachment, and subjective event knowledge matters to sponsor brands
Moharana, Tapas Ranjan
;
Roy, Debashree
;
Saxena, Garima
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 432-448
Persistent link: https://www.econbiz.de/10014372609
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