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~subject:"Markenführung"
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Markenführung
Event-Marketing
1,514
Event marketing
1,293
Konsumentenverhalten
295
Consumer behaviour
294
Deutschland
257
Germany
249
Sportveranstaltung
187
Großveranstaltung
179
Sport event
175
Big event
174
Brand management
158
Tourismus
138
Veranstaltung
137
Tourism industry
130
Tourismuswirtschaft
130
Tourism
126
Beziehungsmarketing
120
Event
118
Relationship marketing
118
Tourism marketing
109
Tourismusmarketing
109
Marketingmanagement
99
Marketing management
98
Holiday behaviour
94
Urlaubsverhalten
94
Customer satisfaction
93
Kundenzufriedenheit
93
Theorie
83
Markenimage
80
Theory
80
Brand image
78
Sponsoring
76
Sponsorship
73
USA
73
United States
72
Emotion
68
Sport
67
Sports
65
Freizeitwirtschaft
62
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11
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113
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46
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48
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48
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13
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11
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10
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10
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9
Graue Literatur
7
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3
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2
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2
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2
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2
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1
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English
85
German
74
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Nufer, Gerd
6
Gedenk, Karen
4
Neslin, Scott A.
4
Schmitt, Bernd
4
Zanger, Cornelia
4
Bauer, Hans H.
3
Bär, Sören
3
Dias, Álvaro Lopes
3
Hermanns, Arnold
3
Altschwager, Teagan
2
Atwal, Glyn
2
Conduit, Jodie
2
Drees, Norbert
2
Drengner, Jan
2
Goodman, Steve
2
Heinrich, Daniel
2
Kastner, Olga Louisa
2
Kent, Anthony
2
Kiendl, Stephanie C.
2
Kozinets, Robert V.
2
Löffler, Denny
2
Nitschke, Axel
2
Samak, Michael
2
Tafesse, Wondwesen
2
Williams, Alistair
2
Zarantonello, Lia
2
Zeller, Markus
2
Abha, Wankhede
1
Adil, Mohd
1
Ambarwati, Rita
1
Anderton, Chris
1
Aro, Mari
1
Auer, Daniel
1
Baetzgen, Andreas
1
Bagusat, Ariane
1
Bajdak, Andrzej
1
Barhorst, Jennifer Brannon
1
Barry, Holly
1
Barth, Matthias
1
Baumgartner, Ekkehart
1
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Edward Elgar Publishing
1
Fachhochschule Reutlingen / European School of Business
1
Internationales Design Zentrum Berlin
1
Springer Fachmedien Wiesbaden
1
Wissenschaftliche Konferenz Eventforschung <9., 2017, Chemnitz>
1
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Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
11
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
7
SpringerLink / Bücher
5
The journal of brand management : an international journal
5
Journal of business research : JBR
4
Events im Zeitalter von Social Media : Stand und Perspektiven der Eventforschung
3
Flagship marketing : concepts and places
3
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
3
Arts marketing : an international journal ; AM
2
Erfurter Hefte zum angewandten Marketing
2
European journal of marketing : EJM
2
Event-Marketing : Trends und Entwicklungen
2
Gabler Edition Wissenschaft
2
Gabler Edition Wissenschaft / Innovatives Markenmanagement
2
Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
2
International journal of event and festival management
2
International journal of hospitality management
2
Journal of destination marketing & management
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Markenkommunikation und Beziehungsmarketing
2
Markenmanagement
2
Reutlinger Diskussionsbeiträge zu Marketing und Management
2
Sport management review
2
Tourism management perspectives : TMP
2
Analele Universitătii Dunărea de Jos Galaţi
1
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Brick & mortar shopping in the 21st century
1
Business analyst : a refereed journal of Shri Ram College of Commerce
1
Conference proceedings trends in business communication 2016
1
Customer Experience : Forum Dienstleistungsmanagement
1
Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
1
Dienstleistungsmarketing, Kommunikationspolitik und Tourismus
1
Edward Elgar E-Book Archive
1
Erfolg mit nachhaltigen Eventkonzepten : Tagungsband zur 2. Konferenz für Eventforschung an der TU Chemnitz
1
European Sport management quarterly : ESMQ
1
Eventkommunikation : Expertenerfahrung in Theorie, Recht und Praxis
1
Eventmanagement und Marketing im Sport : emotionale Erlebnisse und kommerzieller Erfolg
1
Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
1
Fashion branding and communication : core strategies of European luxury brands
1
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ECONIS (ZBW)
158
EconStor
1
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1
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159
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1
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
2
Event sponsorship and brand loyalty : mediating role of attitude toward sponsored events and sponsoring brand
Nguyen Dinh Toan
- In:
VNU journal of economics and business
2
(
2022
)
2
,
pp. 69-79
Persistent link: https://www.econbiz.de/10013499373
Saved in:
3
Event engagement : using event experiences to build brands
Altschwager, Teagan
;
Conduit, Jodie
;
Karpen, Ingo Oswald
; …
- In:
Australasian marketing journal : AMJ ; official journal …
32
(
2024
)
1
,
pp. 31-44
Persistent link: https://www.econbiz.de/10014631526
Saved in:
4
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
5
Entrepreneurial responses to Covid-19 : the use of digital brand marketing events in the craft alcohol sector
Williams, Alistair
;
Atwal, Glyn
;
Bryson, Douglas
- In:
Strategic change
33
(
2024
)
1
,
pp. 23-33
Persistent link: https://www.econbiz.de/10014468971
Saved in:
6
Experiential marketing and Islamic branding : a new perspective on college decision in Islamic higher education
Ambarwati, Rita
;
Sari, Dewi Komala
- In:
Journal of Islamic marketing
15
(
2024
)
3
,
pp. 745-776
Persistent link: https://www.econbiz.de/10014520462
Saved in:
7
The impact of memorable tourism experiences on customer-based destination brand equity : the mediating role of destination attachment and overall satisfaction
Guleria, Ayush
;
Joshi, Richa
;
Adil, Mohd
- In:
Journal of hospitality and tourism insights
7
(
2024
)
4
,
pp. 1994-2013
Persistent link: https://www.econbiz.de/10015053189
Saved in:
8
The importance of events, happiness and brand love for a place sustainability
Dutschke, José
;
Dutschke, Georg
;
Dias, Álvaro Lopes
; …
- In:
International journal of business and emerging markets …
16
(
2024
)
2
,
pp. 222-237
Persistent link: https://www.econbiz.de/10015057471
Saved in:
9
Defining
event
marketing
as engagement-driven marketing communication
Setiawan, Romi
;
Wibisono, Dermawan
;
Purwanegara, …
- In:
Gadjah Mada international journal of business
24
(
2022
)
2
,
pp. 151-177
Persistent link: https://www.econbiz.de/10013364845
Saved in:
10
Avoiding the brand for me, us, or them? : consumer reactions to negative brand events
Gerrath, Maximilian H. E. E.
;
Brakus, J. Joško
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534264
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