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Pitt, Leyland F.
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AMS review : official publication of the Academy of Marketing Science
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Nomen est omen : formalizing customer labeling theory
Plangger, Kirk
;
Kietzmann, Jan H.
;
Pitt, Leyland F.
; …
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
4
,
pp. 193-204
Persistent link: https://www.econbiz.de/10010233420
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