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Assessing information on food packages
Clement, Jesper
;
Smith, Viktor
;
Zlatev, Jordan
; …
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 219-237
Persistent link: https://www.econbiz.de/10011626497
Saved in:
2
Attention, emotions and cause-related marketing effectiveness
Guerreiro, João
;
Rita, Paulo
;
Trigueiros, Duarte
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1728-1750
Persistent link: https://www.econbiz.de/10011449307
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