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~subject:"experimental economics"
~subject:"Consumer behaviour"
~person:"Bellman, Steven"
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experimental economics
Consumer behaviour
Advertising
2
Advertising effects
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Eye-tracking
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Dynamic human-centric communication systems theory
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Bellman, Steven
Bigné Alcañiz, J. Enrique
6
Behe, Bridget K.
4
Devetag, Giovanna
4
Polonio, Luca
4
Ruiz Mafe, Carla
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Bae, Mikyeung
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European journal of marketing
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Influence of dynamic content on visual attention during video advertisements
Wooley, Brooke
;
Bellman, Steven
;
Hartnett, Nicole
;
Rask, Amy
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 137-166
Persistent link: https://www.econbiz.de/10013502341
Saved in:
2
Moderating effects of prior brand usage on visual attention to video advertising and recall : an
eye-tracking
investigation
Simmonds, Lucy
;
Bellman, Steven
;
Kennedy, Rachel
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 241-248
Persistent link: https://www.econbiz.de/10012237806
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