Herstatt, Cornelius; Tiwari, Rajnish - 2020
far frugality, and inter alia, frugal innovations can play a role in better managing the after-effects of the Corona … makers and consumers. Taking note of historical discussions of the role of frugality as a "virtuell", we propose that the … currently ongoing fourth renaissance of frugality needs to – and is likely to – emerge as a megatrend that may shape a frugal …