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Search: subject:"hierarchical loyalty program"
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Beziehungsmarketing
2
Consumer behaviour
2
Konsumentenverhalten
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Kundenbindungsprogramm
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Loyalty program
2
Relationship marketing
2
B-to-B-Marketing
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Business-to-Business (B2B)
1
Business-to-business marketing
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Customer relationship management
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Customer retention
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Customer satisfaction
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Elite
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Elite status members
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Hierarchical loyalty program (HLP)
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Kundenbindung
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Kundenzufriedenheit
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Lieferantenmanagement
1
Psychological ownership
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Social influence
1
Social status
1
Sozialer Status
1
Supplier relationship management
1
Survival models
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customer demotion
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customer loyalty
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hierarchical loyalty program
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payment source
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Krafft, Manfred
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Rabbanee, Fazlul K.
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Ramaseshan, B.
1
Sesé, F. Javier
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Stein, Alisha
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Viswanathan, Vijay
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
The service industries journal
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ECONIS (ZBW)
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Social influence in the adoption of a B2B loyalty program : the role of elite status members
Viswanathan, Vijay
;
Sesé, F. Javier
;
Krafft, Manfred
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 901-918
Persistent link: https://www.econbiz.de/10011792412
Saved in:
2
Status demotion in hierarchical loyalty programs : effects of payment source
Ramaseshan, B.
;
Stein, Alisha
;
Rabbanee, Fazlul K.
- In:
The service industries journal
36
(
2016
)
9/10
,
pp. 375-395
Persistent link: https://www.econbiz.de/10011579171
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