Search Results - subject:"inoculation theory"

Cheng, John; Mitomo, Hitoshi - 2024

media studies. Based on psychological inoculation theory and multivariate statistical analysis of survey data collected in …

Persistent link: https://www.econbiz.de/10015057392

Armand, Alex; Fracchia, Mattia; Vicente, Pedro C. - In: Health economics 33 (2024) 1, pp. 82-106

Persistent link: https://www.econbiz.de/10014442392

Dillingham, Lindsay L. - In: Management communication quarterly : an international … 38 (2024) 1, pp. 3-26

Persistent link: https://www.econbiz.de/10014584826

Robb, C. A.; Wendel, S. - In: Journal of consumer policy : consumer issues in law, … 46 (2023) 1, pp. 27-51

Persistent link: https://www.econbiz.de/10013548801

Geegan, Sarah A.; Ivanov, Bobi; Parker, Kimberly A.; … - In: Journal of social marketing : JSOCM 13 (2023) 4, pp. 593-608

Persistent link: https://www.econbiz.de/10014426716

Minton, Elizabeth A.; Kahle, Lynn R.; Kim, Chung-Hyun - In: Journal of business research : JBR 68 (2015) 9, pp. 1937-1944

Persistent link: https://www.econbiz.de/10011384195

Lemarié, Linda; Chebat, Jean-Charles - In: Journal of Business Research 66 (2013) 1, pp. 137-140

than persuasion. This model is based on the inoculation theory. It explains why and under which conditions message …

Persistent link: https://www.econbiz.de/10010869676

Kim, Sojung - In: Journal of marketing communications 19 (2013) 4, pp. 293-305

Persistent link: https://www.econbiz.de/10010187590