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classification and regression tree
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intenzione d’acquisto online
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MERCATI E COMPETITIVITÀ
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La rilevanza delle variabili predittive della propensione all’acquisto online
Bonera, Michelle
- In:
MERCATI E COMPETITIVITÀ
2011/4
(
2011
)
4
,
pp. 101-123
fondamentali nel contesto dell’e-commerce. In particolare è emerso come l’
intenzione
d’acquisto
online
sia influenzata, fortemente …
Persistent link: https://www.econbiz.de/10010560491
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