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~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~person:"Harrigan, Paul"
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Social Web
19
Social web
19
Beziehungsmarketing
18
Relationship marketing
18
Internet marketing
15
Online-Marketing
15
Consumer behaviour
10
Konsumentenverhalten
10
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8
Kundenintegration
8
Brand management
6
KMU
6
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SME
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4
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social media
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social CRM
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co-creation
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Amtsdruckschrift
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25
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Harrigan, Paul
Dwivedi, Yogesh Kumar
63
Law, Chun Hung Roberts
46
Wirtz, Bernd W.
44
Law, Rob
38
Skiera, Bernd
38
Whinston, Andrew B.
38
Alt, Rainer
37
Pitt, Leyland F.
35
Goldfarb, Avi
33
Rana, Nripendra P.
32
Tucker, Catherine
31
Gerpott, Torsten J.
30
Ghose, Anindya
30
Spann, Martin
30
Hinz, Oliver
29
Martens, Bertin
28
Kauffman, Robert J.
27
Tan, Yong
27
Karjaluoto, Heikki
26
Papagiannidis, Savvas
26
Qiu, Liangfei
26
Ruyter, Ko de
26
Loureiro, Sandra Maria Correia
25
Lu, Yaobin
25
Pauwels, Koen
25
Rita, Paulo
25
Smith, Alan D.
25
Dennis, Charles
24
Filieri, Raffaele
24
Flavián Blanco, Carlos
24
Füller, Johann
24
Greenstein, Shane M.
24
Luo, Xin
24
Vrontis, Demetris
24
Wang, Bin
24
Benbasat, Izak
23
Cheng, T. C. E.
23
Hajli, Nick
23
Huang, George Q.
23
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Academy of Marketing
1
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Journal of business research : JBR
4
Journal of strategic marketing
3
Australasian marketing journal
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing management : MM
2
Journal of marketing theory and practice
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of research in marketing and entrepreneurship : JRME
1
Journal of small business and enterprise development
1
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
1
Journal of the Academy of Marketing Science
1
Journal of vacation marketing : an international journal
1
Small enterprise research : SER ; the Journal of SEAANZ
1
Technological forecasting & social change : an international journal
1
The journal of services marketing
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ECONIS (ZBW)
25
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1
Social media in politics : how to drive engagement and strengthen relationships
Abid, Aman
;
Harrigan, Paul
;
Wang, Shasha
;
Roy, Sanjit
; …
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 298-337
Persistent link: https://www.econbiz.de/10014299254
Saved in:
2
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
3
#COVID-19 : forms and drivers of social media users’ engagement behavior toward a global crisis
Azer, Jaylan
;
Blasco-Arcas, Lorena
;
Harrigan, Paul
- In:
Journal of business research : JBR
135
(
2021
),
pp. 99-111
Persistent link: https://www.econbiz.de/10012643989
Saved in:
4
A relationship marketing orientation in politics : young voters' perceptions of political brands' use of social media
Abid, Aman
;
Harrigan, Paul
;
Roy, Sanjit
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 359-374
Persistent link: https://www.econbiz.de/10012515863
Saved in:
5
Marketing research on mobile apps : past, present and future
Stocchi, Lara
;
Pourazad, Naser
;
Michaelidou, Nina
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 195-225
Persistent link: https://www.econbiz.de/10012819751
Saved in:
6
Influencer endorsements : how advertising disclosure and source credibility affect consumer purchase intention on social media
Weismueller, Jason
;
Harrigan, Paul
;
Wang, Shasha
; …
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 160-170
Persistent link: https://www.econbiz.de/10012429449
Saved in:
7
Enhancing member-institution relationships through social media : The role of other-user engagement behavior and similarity perceptions
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 642-654
Persistent link: https://www.econbiz.de/10012417384
Saved in:
8
Two-way acculturation in social media : the role of institutional efforts
Fujita, Momoko
;
Harrigan, Paul
;
Roy, Sanjit
;
Soutar, …
- In:
Technological forecasting & social change : an …
145
(
2019
),
pp. 532-542
Persistent link: https://www.econbiz.de/10012134624
Saved in:
9
Linking social media to customer relationship management (CRM) : a qualitative study on SMEs
Guha, Sushmita
;
Harrigan, Paul
;
Soutar, Geoffrey N.
- In:
Journal of small business and entrepreneurship : JSBE ; …
30
(
2018
)
3
,
pp. 193-214
Persistent link: https://www.econbiz.de/10011882918
Saved in:
10
Capturing and co-creating student experiences in social media : a social identity theory perspective
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 55-71
Persistent link: https://www.econbiz.de/10011884475
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