De Jans, Steffi; Hudders, Liselot; Cauberghe, Veroline - In: European Journal of Marketing 51 (2017) 11/12, pp. 2156-2174
Purpose This paper aims to examine the immediate and delayed effects of advertising literacy training on children … present study is conducted using a three (training session: control condition vs advertising literacy training with immediate … ad exposure vs advertising literacy training with ad exposure after one week) by two (age: 7-8 years vs 10-11 years …