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~person:"Layton, Roger A."
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Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Australasian marketing journal
2
Journal of historical research in marketing
1
Journal of macromarketing
1
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Marketing systems : looking backward, sizing up and thinking ahead
Layton, Roger A.
- In:
Journal of macromarketing
39
(
2019
)
2
,
pp. 208-224
Persistent link: https://www.econbiz.de/10012009308
Saved in:
2
Path dependency in marketing systems : where history matters and the future casts a shadow
Layton, Roger A.
;
Duffy, Sarah
- In:
Journal of macromarketing : examining the interactions …
38
(
2018
)
4
,
pp. 400-414
Persistent link: https://www.econbiz.de/10011954413
Saved in:
3
When the commons call "enough", does marketing have an answer?
Duffy, Sarah
;
Layton, Roger A.
;
Dwyer, Larry M.
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
3
,
pp. 268-285
Persistent link: https://www.econbiz.de/10011750547
Saved in:
4
My search for meaning in marketing
Layton, Roger A.
- In:
Journal of historical research in marketing
9
(
2017
)
3
,
pp. 217-243
Persistent link: https://www.econbiz.de/10011798323
Saved in:
5
Comments on Roger Layton's "There could be more to marketing than you might have thought!"
Mittelstaedt, John D.
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 249
Persistent link: https://www.econbiz.de/10011596821
Saved in:
6
There is more to marketing : an encore to Layton's ring cycle and the compelling case for marketing systems theory, research and management
Shultz, Clifford J.
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 257-259
Persistent link: https://www.econbiz.de/10011596826
Saved in:
7
Diversity in marketing system assortments
Layton, Roger A.
;
Duan, Zhirong
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
3
,
pp. 320-333
Persistent link: https://www.econbiz.de/10011339732
Saved in:
8
Formation, growth, and adaptive change in marketing systems
Layton, Roger A.
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
3
,
pp. 302-319
Persistent link: https://www.econbiz.de/10011339735
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