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~subject:"social marketing"
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social marketing
macromarketing
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Kennedy, Ann-Marie
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Journal of macromarketing : examining the interactions among markets, marketing, and society
6
Journal of macromarketing
2
International Review on Public and Nonprofit Marketing
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
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ECONIS (ZBW)
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1
Selling for the social good : a commentary and extension to pedagogy place
Cummins, Shannon
- In:
Journal of macromarketing
42
(
2022
)
2
,
pp. 328-332
Persistent link: https://www.econbiz.de/10013257886
Saved in:
2
Socially responsible (macro-social) marketing
Kennedy, Ann-Marie
;
Smith, Johnpaul
- In:
Journal of macromarketing
42
(
2022
)
4
,
pp. 572-582
Persistent link: https://www.econbiz.de/10013475204
Saved in:
3
No rest for the wicked : the epidemic life cycle of wicked consumer behavior
Koch, Matthias
;
Orazi, Davide Christian
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
4
,
pp. 356-368
Persistent link: https://www.econbiz.de/10011791081
Saved in:
4
Socio-technical transitions and institutional change : addressing obesity through macro-social marketing
Kemper, Joya A.
;
Ballantine, Paul W.
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
4
,
pp. 381-392
Persistent link: https://www.econbiz.de/10011791096
Saved in:
5
Macro-social marketing
Kennedy, Ann-Marie
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
3
,
pp. 354-365
Persistent link: https://www.econbiz.de/10011561603
Saved in:
6
Use of brand community markers to engage existing lifestyle consumption communities and some ethical concerns
Gordon, Ross
;
Jones, Sandra
;
Barrie, Lance
;
Gilchrist, Heidi
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
4
,
pp. 419-434
Persistent link: https://www.econbiz.de/10011413158
Saved in:
7
Avoiding throwing out the baby with the bathwater : critically deconstructing contested positions on social and
macromarketing
in the health domain
Gould, Stephen J.
;
Semaan, Rania W.
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
4
,
pp. 520-531
Persistent link: https://www.econbiz.de/10010467237
Saved in:
8
Examining the historical roots of social marketing through the Lights in Darkest England campaign
Krisjanous, Jayne
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
4
,
pp. 435-451
Persistent link: https://www.econbiz.de/10010467245
Saved in:
9
Rethinking the relationship between social/nonprofit marketing and commercial marketing
Andreasen, Alan R.
- In:
Journal of public policy & marketing : JPP & M ; an …
31
(
2012
)
1
,
pp. 36-41
Persistent link: https://www.econbiz.de/10009565310
Saved in:
10
Pasado, presente y futuro de las dimensiones pública y social en el desarrollo conceptual del marketing
Burguete, José Vézquez
- In:
International Review on Public and Nonprofit Marketing
1
(
2004
)
1
,
pp. 9-34
Persistent link: https://www.econbiz.de/10008552305
Saved in:
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