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~isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
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Marktforschung
101
Market research
100
Consumer behaviour
19
Konsumentenverhalten
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Social Web
18
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18
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12
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12
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7
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English
101
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Nunan, Daniel
4
Cooke, Mike
3
Romaniuk, Jenni
3
De Ruyck, Tom
2
Finn, Adam
2
Guja Armannsdottir
2
Guyon, Hervé
2
Kent, Ray
2
Mowatt, Simon
2
Peng, Ling
2
Petiot, Jean-François
2
Pich, Christopher
2
Schillewaert, Niels
2
Verhaeghe, Annelies
2
Yallop, Anca C.
2
Adam, Stewart
1
Adams, Niall M.
1
Adams, Richard
1
Aitchison, John
1
Anderson, Laura
1
Arthur, Jeannie
1
Atkinson, Simon
1
Austin, Manila
1
Baker, Ken
1
Bang, Juyoung
1
Bansal, Harvir S.
1
Barnham, Chris
1
Bassi, Francesca
1
Bednall, David H. B.
1
Berthon, Pierre
1
Berzelak, Jernej
1
Beuthner, Christoph
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Bogomolova, Svetlana
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Boshoff, Christo
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1
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1
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Association for Survey Computing
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International journal of market research : JMRS ; the journal of the Market Research Society
Journal of marketing research : JMR
172
Journal of business research : JBR
89
SpringerLink / Bücher
81
Qualitative market research : an international journal
73
Journal of the Academy of Marketing Science
60
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
58
Qualitative Market Research: An International Journal
55
Jahrbuch der Absatz- und Verbrauchsforschung
54
European Journal of Marketing
51
Marketing Intelligence & Planning
51
Europäische Hochschulschriften / 5
48
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
47
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
Marketing letters : a journal of research in marketing
45
Gabler Edition Wissenschaft
43
International journal of market research
43
Journal of marketing management : MM
42
Marketing : ZFP ; journal of research and management
40
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
Journal of consumer behaviour : an international research review
32
Journal of business economics : JBE
31
Handbuch der Marktforschung
30
Springer eBook Collection / Business and Economics
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
The marketing review
28
International journal of forecasting
27
Industrial marketing management : the international journal for industrial and high-tech firms
25
Journal of advertising research
25
Lehrbuch
23
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
23
Annals of marketing-mba
22
Organisation und praktische Anwendung
21
Springer eBook Collection
21
Die Betriebswirtschaft : DBW
20
Journal of marketing
20
Journal of retailing and consumer services
20
Market research handbook
20
Conjoint measurement : methods and applications
19
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ECONIS (ZBW)
100
USB Cologne (EcoSocSci)
1
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101
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1
Hello marketing, what can artificial intelligence help you with?
Wirth, Norbert
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
5
,
pp. 435-438
Persistent link: https://www.econbiz.de/10011962729
Saved in:
2
Researching in-store, at home : using virtual reality within quantitative surveys
Bramley, Ian
;
Goode, Alastair
;
Anderson, Laura
;
Mary, …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
4
,
pp. 344-351
Persistent link: https://www.econbiz.de/10011919239
Saved in:
3
Mind-reading a friend : a better way to ask the polling question?
Aitchison, John
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
2
,
pp. 190-197
Persistent link: https://www.econbiz.de/10011887275
Saved in:
4
Motivations for and outcomes of participating in research online communities
Bang, Juyoung
;
Youn, Seounmi
;
Rowean, James
;
Jennings, …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
3
,
pp. 238-256
Persistent link: https://www.econbiz.de/10011887316
Saved in:
5
Comparing survey ranking question formats in mail surveys
Smyth, Jolene D.
;
Olson, Kristen
;
Burke, Allison
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
5
,
pp. 502-516
Persistent link: https://www.econbiz.de/10011962739
Saved in:
6
The views and perceptions of managers on the role of marketing research in decision making
Tarka, Piotr
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
1
,
pp. 67-87
Persistent link: https://www.econbiz.de/10011878093
Saved in:
7
Investigating political brand reputation with qualitative projective techniques from the perspective of young adults
Pich, Christopher
;
Guja Armannsdottir
;
Spry, Louise
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
2
,
pp. 198-213
Persistent link: https://www.econbiz.de/10011887284
Saved in:
8
Examining survey response styles in cross-cultural marketing research : a comparison between Mexican and South Korean respondents
Beuthner, Christoph
;
Friedrich, Maren
;
Herbes, Carsten
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
3
,
pp. 257-267
Persistent link: https://www.econbiz.de/10011887321
Saved in:
9
Observations from 12 years of an annual
market
research
technology survey
Macer, Tim
;
Wilson, Sheila
- In:
International journal of market research : JMRS ; the …
59
(
2017
)
2
,
pp. 173-198
Persistent link: https://www.econbiz.de/10011703383
Saved in:
10
Reflections on the future of the
market
research
industry : is
market
research
having its ‘Kodak moment’?
Nunan, Daniel
- In:
International journal of market research : JMRS ; the …
59
(
2017
)
5
,
pp. 553-555
Persistent link: https://www.econbiz.de/10011833784
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