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~subject:"Conjoint-Analyse"
~isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
~language:"eng"
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Conjoint-Analyse
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Guyon, Hervé
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Petiot, Jean-François
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Soopramanien, Didier
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International journal of market research : JMRS ; the journal of the Market Research Society
Conjoint measurement : methods and applications
19
Journal of marketing research : JMR
12
Conjoint measurement : methods and applications ; with 91 tables
8
European journal of operational research : EJOR
4
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Marketing : ZFP ; journal of research and management
3
SpringerLink / Bücher
3
The handbook of marketing research : uses, misuses, and future advances
3
Marketing letters : a journal of research in marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Business analyst : a refereed journal of Shri Ram College of Commerce
1
Cogent business & management
1
Decision sciences : DS
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Die Betriebswirtschaft : DBW
1
ERIM report series research in management
1
European journal of marketing : EJM
1
Faculty & research / Insead : working paper series
1
Freiburger betriebswirtschaftliche Diskussionsbeiträge
1
From data to knowledge : theoretical and practical aspects of classification, data analysis, and knowledge organization
1
Fundamentals of marketing research ; Vol. 6
1
Gabler Edition Wissenschaft
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
HEC Paris research paper series
1
Handbook of marketing decision models
1
Harvard Business School Marketing Unit Working Paper
1
Industrial marketing : a German-American perspective ; with 29 tables
1
International Series in Quantitative Marketing
1
International journal of business innovation and research
1
International journal of hospitality management
1
International journal of market research
1
International series in quantitative marketing : ISQM
1
Jenaer Schriften zur Wirtschaftswissenschaft : Arbeits- und Diskussionspapiere der Wirtschaftswissenschaftlichen Fakultät der Friedrich-Schiller-Universität Jena
1
Journal of agricultural and applied economics
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Journal of business research : JBR
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of family business strategy
1
Journal of fashion marketing and management
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Journal of food products marketing
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New conjoint approaches to scaling brand equity and optimising share of preference prediction
Guyon, Hervé
;
Petiot, Jean-François
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
5
,
pp. 701-725
Persistent link: https://www.econbiz.de/10011494706
Saved in:
2
Market share predictions : a new model with rating-based conjoint analysis
Guyon, Hervé
;
Petiot, Jean-François
- In:
International journal of market research : JMRS ; the …
53
(
2011
)
6
,
pp. 831-857
Persistent link: https://www.econbiz.de/10010217550
Saved in:
3
The truth is out there! : how external validity can lead to better marketing decisions
Rogers, Greg
;
Soopramanien, Didier
- In:
International journal of market research : JMRS ; the …
51
(
2009
)
2
,
pp. 163-180
Persistent link: https://www.econbiz.de/10003820431
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