//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Book section"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"market research"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Market research
1,219
Marktforschung
1,219
Theorie
305
Theory
305
Deutschland
216
Germany
216
Consumer behaviour
215
Konsumentenverhalten
215
Qualitative Methode
86
Qualitative method
86
Beziehungsmarketing
72
Relationship marketing
72
Befragung
64
Interview
64
USA
55
United States
55
Marketing management
54
Marketingmanagement
54
Arbeitsmarktforschung
52
Labour market research
52
Marketing theory
52
Marketingtheorie
52
Scientific method
45
Wissenschaftliche Methode
45
Conjoint analysis
44
Conjoint-Analyse
44
Internet
43
Marketing
42
Innovation
37
Innovation management
37
Innovationsmanagement
37
Advertising effects
33
Werbewirkung
33
International marketing
29
Internationales Marketing
29
Forecasting model
28
Prognoseverfahren
28
Social Web
28
Social web
28
Brand
23
more ...
less ...
Online availability
All
Undetermined
67
Free
9
Type of publication
All
Article
1,271
Type of publication (narrower categories)
All
Book section
Article in journal
2,643
Aufsatz in Zeitschrift
2,643
Aufsatz im Buch
1,271
Graue Literatur
893
Non-commercial literature
893
Hochschulschrift
629
Thesis
517
Working Paper
406
Arbeitspapier
397
Collection of articles of several authors
380
Sammelwerk
380
Lehrbuch
320
Textbook
259
Bibliografie enthalten
237
Bibliography included
237
Aufsatzsammlung
197
Konferenzschrift
190
research-article
186
Conference proceedings
109
Case study
94
Fallstudie
94
Statistik
76
Handbook
71
Handbuch
71
Statistics
67
Reprint
64
Dissertation u.a. Prüfungsschriften
63
Glossar enthalten
52
Glossary included
52
review-article
49
Mehrbändiges Werk
43
Multi-volume publication
43
Festschrift
36
Amtsdruckschrift
32
Forschungsbericht
32
Government document
32
Bibliografie
29
conceptual-paper
28
Ratgeber
26
more ...
less ...
Language
All
German
699
English
569
French
2
Dutch
1
Swedish
1
Author
All
Hildebrandt, Lutz
11
Homburg, Christian
11
Buber, Renate
8
Malhotra, Naresh K.
8
Silberer, Günter
8
Baier, Daniel
7
Klarmann, Martin
7
Pepels, Werner
7
Bauer, Hans H.
6
Decker, Reinhold
6
Herrmann, Andreas
6
Huber, Frank
6
Longbottom, David
6
Meyer, Anton
6
Skiera, Bernd
6
Fischer, Eileen
5
Naderer, Gabriele
5
Ozanne, Julie L.
5
Peterson, Mark A.
5
Trommsdorff, Volker
5
Wagner, Udo
5
Wiedmann, Klaus-Peter
5
Backhaus, Klaus
4
Batinic, Bernad
4
Diamantopoulos, Adamantios
4
Gaul, Wolfgang
4
Günter, Bernd
4
Hagstotz, Werner
4
Holzmüller, Hartmut H.
4
Kenning, Peter
4
Lütters, Holger
4
Schmitt-Hagstotz, Karin
4
Stewart, David W.
4
Töpfer, Armin
4
Vriens, Marco
4
Werner, Harald
4
Wiegand, Erich
4
Adler, Jost
3
Albers, Sönke
3
Balderjahn, Ingo
3
more ...
less ...
Published in...
All
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
Handbuch der Marktforschung
30
Organisation und praktische Anwendung
21
Market research handbook
20
Fundamentals of marketing research ; Vol. 2
19
The handbook of marketing research : uses, misuses, and future advances
19
Verfahren, Datenauswertung, Ergebnisdarstellung
18
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
15
Marktforschung der Zukunft - Mensch oder Maschine? : Bewährte Kompetenzen in neuem Kontext
15
Zukunft der Marktforschung : Entwicklungschancen in Zeiten von Social Media und Big Data
15
Employment relations in a changing society : assessing the post-Fordism paradigm
14
Fundamentals of marketing research ; Vol. 1
12
Market research best practice : 30 visions for the future ; a compilation of discussion papers, case studied and methodologies from ESOMAR
12
Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hüttner
12
Web-Monitoring : Gewinnung und Analyse von Daten über das Kommunikationsverhalten im Internet
12
Conjoint measurement : methods and applications
11
The nature and scope of marketing research
10
Fundamentals of marketing research ; Vol. 4
9
Marketingprobleme : innovative Lösungsansätze aus Forschung und Praxis
9
Probleme und Trends in der Marketing-Forschung : Festschrift für Professor Dr. Peter Hammann zum 60. Geburtstag
9
Alternative market research methods : market sensing
8
Developmental challenges in marketing research
8
Fundamentals of marketing research ; Vol. 3
8
Fundamentals of marketing research ; Vol. 6
8
Qualitative marketing research : approaches, techniques and analysis
8
Quantitative marketing techniques and analyses
8
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
7
The development of marketing theory and its philosophical underpinnings
7
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
6
Big Data and the complexity of labour market policies : new approaches in regional and local labour market monitoring for reducing skills mismatches
6
Handbook of consumer psychology
6
Handbook of research methods for marketing management
6
Innovation in der Marktforschung
6
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
6
Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
6
Consumption culture in Europe : insight into the beverage industry
5
Critical marketing : defining the field
5
Die Forschung in Zukunft - die Zukunft in Forschung : [die Beiträge wurden auf dem XXX. Kongress der Deutschen Marktforschung vom 21. - 23. Mai 1995 in Berlin als Vorträge gehalten]
5
more ...
less ...
Source
All
ECONIS (ZBW)
1,271
Showing
1
-
10
of
1,271
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The photo-based qualitative interview : potential applications to
market
research
and current challenges
Kleih, Anne-Katrin
;
Lehberger, Mira
;
Sparke, Kai
- In:
Innovation in der Marktforschung
,
(pp. 87-97)
.
2020
of the photo-based qualitative interview to
market
research
and to identify and discuss practical research challenges. We …
Persistent link: https://www.econbiz.de/10013258481
Saved in:
2
Managing consumer capitalism : artists, engineers, and psychologists as new marketing experts in interwar Germany
Logemann, Jan
- In:
Reshaping capitalism in Weimar and Nazi Germany
,
(pp. 208-231)
.
2022
Persistent link: https://www.econbiz.de/10013191962
Saved in:
3
The dynamics of neuromarketing : publication, collaboration, and topic prominence
Cardoso, Lucilia
;
Araujo, Arthur Barbosa de
;
Dias, Francisco
- In:
Biometrics and neuroscience research in business and …
,
(pp. 223-243)
.
2024
Persistent link: https://www.econbiz.de/10014560401
Saved in:
4
AI and data analytics for
market
research
and competitive intelligence
Vashishth, Tarun Kumar
;
Sharma, Vikas
;
Sharma, Kewal Krishan
- In:
AI and data analytics applications in organizational …
,
(pp. 155-180)
.
2024
Persistent link: https://www.econbiz.de/10014562976
Saved in:
5
Introduction to AI in marketing research : the evolution of marketing in the digital age
Hungwe, Delight Rufarp
;
Dube, Mercy
;
Tshuma, Sinothando
- In:
AI-driven marketing research and data analytics
,
(pp. 216-227)
.
2024
Persistent link: https://www.econbiz.de/10014558946
Saved in:
6
Variation and continuity of brand personality in Japan
Jitosho, Risa
;
Baba, Hajime
- In:
Transformation of Japanese Multinational Enterprises …
,
(pp. 119-134)
.
2024
Persistent link: https://www.econbiz.de/10014514761
Saved in:
7
A growth-share matrix of service marketing research themes
Furrer, Olivier
;
Baillod, Chloé
;
Landry, Mikèle
- In:
A Research Agenda for Service Marketing
,
(pp. 3-20)
.
2024
Persistent link: https://www.econbiz.de/10014517859
Saved in:
8
Expansion and refocusing : two alternative trajectories for service marketing research
Furrer, Olivier
;
Kerguignas, Jie
- In:
A Research Agenda for Service Marketing
,
(pp. 353-374)
.
2024
Persistent link: https://www.econbiz.de/10014518476
Saved in:
9
Qualitative analysis : expert views on healthcare systems of Russia and Romania
Bulatnikov, Vladimir
;
Constantin, Cristinel
- In:
Digital Economy and the Green Revolution : 16th …
,
(pp. 31-43)
.
2023
Persistent link: https://www.econbiz.de/10013533229
Saved in:
10
Bibliometric analysis of film marketing research from 1976 TO 2021
Gundeti, Sandeep
;
Jain, Amit
;
Bhatnagar, Deepali
- In:
Digital transformation, strategic resilience, cyber …
,
(pp. 153-167)
.
2023
Persistent link: https://www.econbiz.de/10014428835
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->