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~isPartOf:"Journal of strategic marketing"
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Marketing management
183
Marketingmanagement
183
Beziehungsmarketing
161
Relationship marketing
161
Consumer behaviour
128
Konsumentenverhalten
128
Brand management
87
Markenführung
87
Brand image
53
Markenimage
53
Customer satisfaction
49
Kundenzufriedenheit
49
Social Web
41
Social web
41
Firm performance
37
Unternehmenserfolg
37
Internet marketing
35
Online-Marketing
35
Dienstleistungsqualität
32
Service quality
32
Strategic management
31
Strategisches Management
31
Lieferantenmanagement
28
Supplier relationship management
28
Brand
27
Markenartikel
27
Marketing
26
KMU
25
SME
25
market orientation
25
Competitive advantage
21
Innovation
21
Wettbewerbsvorteil
21
Confidence
20
Emerging economies
20
Schwellenländer
20
Vertrauen
20
Customer integration
19
Kundenintegration
19
Betriebliche Wertschöpfung
18
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Undetermined
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Article
468
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11
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Article in journal
479
Aufsatz in Zeitschrift
479
Collection of articles of several authors
9
Sammelwerk
9
Case study
3
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3
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2
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English
479
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Gilmore, Audrey
11
Simkin, Lyndon
9
O'Cass, Aron
7
Dibb, Sally
6
Lim, Weng Marc
6
Smith, Katherine Taken
6
Bang, Nguyen
5
Lane, Nikala
5
Leenders, Mark A. A. M.
5
Mattsson, Jan
5
Polonsky, Michael J.
5
Rahman, Kaleel
5
Roy, Sanjit
5
D'Souza, Clare M.
4
Fernandes, Teresa
4
Harrigan, Paul
4
Manoli, Argyro Elisavet
4
Martin, Brett
4
Ozuem, Wilson
4
Paul, Justin
4
Pervan, Simon J.
4
Roy, Sanjit Kumar
4
Sahi, Gurjeet Kaur
4
Ashill, Nicholas
3
Ben Slimane, Karim
3
Bowden, Jana
3
Canhoto, Ana Isabel Domingos
3
Carson, David
3
Chaney, Damien
3
Conduit, Jodie
3
Crick, James M.
3
Engelen, Andreas
3
Gupta, Mahesh Chander
3
Japutra, Arnold
3
Lamberti, Lucio
3
Lancaster, Geoffrey
3
Merrilees, Bill
3
Miles, Morgan P.
3
Modi, Pratik
3
Morgan, Robert
3
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Journal of strategic marketing
Journal of business research : JBR
2,340
SpringerLink / Bücher
1,673
Industrial marketing management : the international journal for industrial and high-tech firms
1,568
Journal of retailing and consumer services
1,281
International journal of production economics
691
The journal of brand management : an international journal
627
International journal of hospitality management
611
The journal of business & industrial marketing
607
Tourism management : research, policies, practice
586
Journal of the Academy of Marketing Science
567
European journal of operational research : EJOR
539
European journal of marketing : EJM
533
Journal of marketing management : MM
526
International journal of production research
525
Springer eBook Collection
515
Journal of marketing
514
Journal of travel and tourism marketing
496
Management science : journal of the Institute for Operations Research and the Management Sciences
489
Europäische Hochschulschriften / 5
478
Journal of marketing research : JMR
451
The journal of product & brand management
444
Gabler Edition Wissenschaft
434
Psychology & marketing
430
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
425
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
385
Marketing intelligence & planning
369
The journal of services marketing
367
The service industries journal
363
Asia Pacific journal of marketing and logistics
357
Journal of marketing communications
357
Journal of advertising research
344
Journal of retailing
320
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
312
Springer eBook Collection / Business and Economics
311
Marketing letters : a journal of research in marketing
309
International journal of contemporary hospitality management
304
Journal of hospitality marketing & management
283
Management Science
274
Journal of global marketing
273
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ECONIS (ZBW)
479
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1
Innovation and differentiation of emerging market international new ventures the role of entrepreneurial
marketing
Buccieri, Dominic
;
Javalgi, Rajshekhar (Raj) G.
;
Gross, …
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 549-577
Persistent link: https://www.econbiz.de/10014304915
Saved in:
2
Digital brand content : underlying nature and rationales of a hybrid
marketing
practice
Arrivé, Sandra
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 340-354
Persistent link: https://www.econbiz.de/10013370881
Saved in:
3
Scoping and aligning CRM strategy in higher education institutions : practical steps
Khashab, Basel
;
Gulliver, Stephen R.
;
Ayoubi, Rami M.
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 627-651
Persistent link: https://www.econbiz.de/10013492877
Saved in:
4
Market orientation and behavioural intentions of tourists in Ghana's tourist destinations : the mediation role of tourist satisfaction
Anabila, Peter
;
Achiriga, Victor
;
Okpattah, Benard
; …
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 99-115
Persistent link: https://www.econbiz.de/10014303142
Saved in:
5
A relationship
marketing
orientation in politics : young voters' perceptions of political brands' use of social media
Abid, Aman
;
Harrigan, Paul
;
Roy, Sanjit
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 359-374
Persistent link: https://www.econbiz.de/10012515863
Saved in:
6
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
7
What influences people to click "Like" on posts of branded content?
Cheung, Fung Yi Millissa
;
To, Wai Ming
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1155-1177
Persistent link: https://www.econbiz.de/10014321942
Saved in:
8
Houdini's magical
marketing
strategies
Weinstein, Art
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 691-702
Persistent link: https://www.econbiz.de/10013492881
Saved in:
9
Communication channel efficiency across the early lifecycle stages of a brand
Riedel, Aimee S.
;
Lawley, Meredith
;
Birch, Dawn
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 254-266
Persistent link: https://www.econbiz.de/10014303198
Saved in:
10
Culture is in the eye of the beholder : using metaphoric representations of cultural values to enhance consumer digital engagement
Yuliani Suseno
;
Nguyen, Doan T.
- In:
Journal of strategic marketing
31
(
2023
)
2
,
pp. 321-342
Persistent link: https://www.econbiz.de/10014303214
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