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~isPartOf:"Journal of the Academy of Marketing Science"
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Consumer behaviour
183
Konsumentenverhalten
183
Relationship marketing
172
Beziehungsmarketing
171
Marketing management
114
Marketingmanagement
114
Brand management
83
Markenführung
83
Market research
60
Marktforschung
60
Marketing
56
Lieferantenmanagement
54
Supplier relationship management
54
Brand image
52
Markenimage
52
Customer satisfaction
51
Kundenzufriedenheit
51
Marketing theory
49
Marketingtheorie
48
USA
45
United States
45
Firm performance
41
Unternehmenserfolg
40
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36
Internet marketing
36
Online-Marketing
36
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34
Social Web
34
Social web
34
Salespeople
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Verkaufspersonal
33
Innovation
32
Markenartikel
32
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27
Vertriebsweg
27
Viral marketing
24
Virales Marketing
24
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592
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Palmatier, Robert W.
17
Homburg, Christian
14
Kumar, V.
12
Grewal, Dhruv
11
Morgan, Neil A.
10
Hult, G. Tomas M.
8
Lusch, Robert F.
8
Ruyter, Ko de
8
Calantone, Roger J.
7
Varadarajan, Rajan
7
Lam, Son K.
6
Scheer, Lisa K.
6
Voorhees, Clay M.
6
Bagozzi, Richard P.
5
Fürst, Andreas
5
Hennig-Thurau, Thorsten
5
Katsikeas, Constantine S.
5
Kozlenkova, Irina V.
5
Vargo, Stephen L.
5
Wieseke, Jan
5
Arunachalam, S.
4
Chabowski, Brian R.
4
Cronin, J. J.
4
Di Benedetto, C. Anthony
4
Evans, Kenneth R.
4
Feng, Hui
4
Gremler, Dwayne D.
4
Grégoire, Yany
4
Houston, Mark B.
4
Hoyer, Wayne D.
4
Luo, Xueming
4
Mentzer, John T.
4
Noble, Stephanie M.
4
Rapp, Adam
4
Reinartz, Werner J.
4
Rust, Roland T.
4
Shankar, Venkatesh
4
Steinhoff, Lena
4
Zhang, Jonathan Z.
4
Arnold, Mark J.
3
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Academy of Marketing Science
1
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Journal of the Academy of Marketing Science
Journal of business research : JBR
2,409
SpringerLink / Bücher
1,675
Industrial marketing management : the international journal for industrial and high-tech firms
1,606
European Journal of Marketing
1,387
Journal of retailing and consumer services
1,281
Marketing Intelligence & Planning
742
International journal of production economics
716
The journal of brand management : an international journal
637
International journal of hospitality management
611
The journal of business & industrial marketing
607
Tourism management : research, policies, practice
590
Journal of Consumer Marketing
580
European journal of operational research : EJOR
551
International journal of production research
538
European journal of marketing : EJM
533
Journal of marketing
529
Journal of marketing management : MM
526
Journal of strategic marketing
523
Springer eBook Collection
516
Journal of travel and tourism marketing
505
Journal of Business & Industrial Marketing
502
Management science : journal of the Institute for Operations Research and the Management Sciences
502
Europäische Hochschulschriften / 5
478
Journal of marketing research : JMR
451
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
448
Psychology & marketing
445
The journal of product & brand management
444
International Marketing Review
437
Gabler Edition Wissenschaft
434
Marketing intelligence & planning
398
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
385
Journal of Services Marketing
382
Journal of marketing communications
380
The service industries journal
369
The journal of services marketing
367
Asia Pacific journal of marketing and logistics
356
Strategic Direction
355
International Journal of Bank Marketing
353
Journal of advertising research
352
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ECONIS (ZBW)
592
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592
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1
Exclusivity strategies for digital products across digital and physical markets
Seifert, Rouven
;
Otten, Cord
;
Clement, Michel
;
Albers, …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 245-265
Persistent link: https://www.econbiz.de/10014251113
Saved in:
2
Non-face emojis in digital
marketing
: effects, contingencies, and strategic recommendations
Orazi, Davide Christian
;
Ranjan, Bhoomija
;
Cheng, Yimin
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 570-597
Persistent link: https://www.econbiz.de/10014251246
Saved in:
3
Customer journey management capability in business-to-business markets : its bright and dark sides and overall impact on firm performance
Homburg, Christian
;
Tischer, Moritz
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1046-1074
Persistent link: https://www.econbiz.de/10014336054
Saved in:
4
Immunizing customers against negative brand-related information
Merlo, Omar
;
Eisingerich, Andreas B
;
Hoyer, Wayne D.
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 140-163
Persistent link: https://www.econbiz.de/10015047065
Saved in:
5
Leveraging B2B field service technicians as a "second sales force" : how service situations affect selling activity and success
Berkmann, Manuel
;
Eisenbeiß, Maik
;
Reinartz, Werner J.
; …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
3
,
pp. 736-761
Persistent link: https://www.econbiz.de/10015047946
Saved in:
6
Direct mail to prospects and email to current customers? : modeling and field-testing multichannel
marketing
Valenti, Albert
;
Srinivasan, Shuba
;
Yildirim, Gokhan
; …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
3
,
pp. 815-834
Persistent link: https://www.econbiz.de/10015047983
Saved in:
7
The value relevance of digital
marketing
capabilities to firm performance
Homburg, Christian
;
Wielgos, Dominik
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 666-688
Persistent link: https://www.econbiz.de/10013389223
Saved in:
8
Trust in blockchain-enabled exchanges : duture directions in blockchain
marketing
Teck Ming Tan
;
Saraniemi, Saila
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 914-939
Persistent link: https://www.econbiz.de/10014326666
Saved in:
9
Beyond text :
marketing
strategy in a world turned upside down
Wang, Xin
;
Bendle, Neil T.
;
Pan, Yinjie
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
4
,
pp. 939-954
Persistent link: https://www.econbiz.de/10015048039
Saved in:
10
The role of
marketing
in new ventures : How
marketing
activities should be organized in firms’ infancy
Fürst, Andreas
;
Gabrielsson, Mika
;
Gabrielsson, Peter
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 966-989
Persistent link: https://www.econbiz.de/10014336038
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