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~type_genre:"Fallstudie"
~isPartOf:"Cases on strategic social media utilization in the nonprofit sector"
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Internet marketing
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Cases on strategic social media utilization in the nonprofit sector
Industrial marketing management : the international journal for industrial and high-tech firms
43
Harvard business review : HBR
33
Harvard-Business-Manager : das Wissen der Besten
31
Gabler Edition Wissenschaft
22
The journal of business & industrial marketing
19
City branding : theory and cases
18
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
18
Entrepreneurship marketing : principles and practice of SME marketing
16
Lehrbuch
16
Research
15
Best practice der Markenführung
14
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
13
Building corporate identity, image and reputation in the digital era
13
Cases on branding strategies and product development : successes and pitfalls
13
Social Branding : Strategien - Praxisbeispiele - Perspektiven
13
European journal of marketing : EJM
12
Europäische Hochschulschriften / 5
12
Cases on innovations in educational marketing : transnational and technological strategies
11
HMD : Praxis der Wirtschaftsinformatik
11
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
11
Journal of marketing management : MM
11
Management internationaler Dienstleistungsmarken : Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg
11
Marketing intelligence & planning
11
Employer Branding : Arbeitgeber positionieren und präsentieren
10
Field guide to case study research in business-to-business marketing and purchasing
10
Nachhaltigkeitsmarketing : eine fallstudienbasierte Einführung
10
Services marketing cases in emerging markets : an asian perspective
10
Journal of vacation marketing : an international journal
9
Supply chain management : an international journal
9
The journal of brand management : an international journal
9
Business Collaboration : standortübergreifende Prozesse mit Business Software ; Praxislösungen im Detail ; Fallstudien, Konzepte, Modellierung
8
Case studies on MNCs in India
8
Global business and organizational excellence : a review of research & best practices
8
Handbuch Vertriebs-Exzellenz im Asset Management : institutionelle Anleger gewinnen und binden
8
Journal of purchasing and supply management
8
Marketing management : a cultural perspective
8
The marketing review
8
Tourism management : research, policies, practice
8
Customer-centric marketing strategies : tools for building organizational performance
7
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Cat videos for a cause : a nonprofit social media
marketing
case study of the Central Brevard Humane Society
Schaefer, Gayla
;
Hersey, Leigh Nanney
- In:
Cases on strategic social media utilization in the …
,
(pp. 123-152)
.
2015
Persistent link: https://www.econbiz.de/10010507691
Saved in:
2
Microblogging (Weibo) and environmental nonprofit organizations in China : the case of urban air pollution monitoring campaign
Ma, Liang
;
Zhang, Zhibin
- In:
Cases on strategic social media utilization in the …
,
(pp. 94-121)
.
2015
Persistent link: https://www.econbiz.de/10010507692
Saved in:
3
Social media as a tool for nonprofit advocacy and civic engagement : a case study of Blue Star Families
Chapman, David
;
Morris, John C.
;
Miller-Stevens, Katrina
; …
- In:
Cases on strategic social media utilization in the …
,
(pp. 66-93)
.
2015
Persistent link: https://www.econbiz.de/10010507694
Saved in:
4
Social media in crisis : how social media created a NPO and relief during a wildfire crisis
Brengarth, Lauren Bacon
;
Mujkic, Edin
;
Millar, Meg A.
- In:
Cases on strategic social media utilization in the …
,
(pp. 1-23)
.
2015
Persistent link: https://www.econbiz.de/10010507699
Saved in:
5
Friend raising : how the United Way of Chester County uses social media to drive change
Turner, Allison
;
Mattson, Kelsey
- In:
Cases on strategic social media utilization in the …
,
(pp. 301-331)
.
2015
Persistent link: https://www.econbiz.de/10010507807
Saved in:
6
Enhancing organizational capacity through the use of social media
Sun, Rui
;
Asencio, Hugo
;
Reid, Julie
- In:
Cases on strategic social media utilization in the …
,
(pp. 262-300)
.
2015
Persistent link: https://www.econbiz.de/10010507809
Saved in:
7
Social media and civil society organizations (CSOS) : transformed challenges for governance
Steen-Johnsen, Kari
;
Enjolras, Bernard
- In:
Cases on strategic social media utilization in the …
,
(pp. 237-260)
.
2015
Persistent link: https://www.econbiz.de/10010507826
Saved in:
8
Developing social media policies : a team learning approach
Jones, Jennifer Amanda
- In:
Cases on strategic social media utilization in the …
,
(pp. 210-236)
.
2015
Persistent link: https://www.econbiz.de/10010507827
Saved in:
9
Aligning the virtual with the physical : social media, strategy, and Arts and Gardens
Dumont, Georgette E.
- In:
Cases on strategic social media utilization in the …
,
(pp. 184-208)
.
2015
Persistent link: https://www.econbiz.de/10010507828
Saved in:
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