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~type_genre:"Fallstudie"
~isPartOf:"City branding : theory and cases"
~isPartOf:"Customer-centric marketing strategies : tools for building organizational performance"
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City marketing
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Stadtmarketing
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Markenführung
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Shams, S. M. Riad
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City branding : theory and cases
Customer-centric marketing strategies : tools for building organizational performance
Industrial marketing management : the international journal for industrial and high-tech firms
43
Harvard business review : HBR
33
Harvard-Business-Manager : das Wissen der Besten
31
Gabler Edition Wissenschaft
22
The journal of business & industrial marketing
19
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
18
Entrepreneurship marketing : principles and practice of SME marketing
16
Lehrbuch
16
Research
15
Best practice der Markenführung
14
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
13
Building corporate identity, image and reputation in the digital era
13
Cases on branding strategies and product development : successes and pitfalls
13
Social Branding : Strategien - Praxisbeispiele - Perspektiven
13
European journal of marketing : EJM
12
Europäische Hochschulschriften / 5
12
Cases on innovations in educational marketing : transnational and technological strategies
11
HMD : Praxis der Wirtschaftsinformatik
11
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
11
Journal of marketing management : MM
11
Management internationaler Dienstleistungsmarken : Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg
11
Marketing intelligence & planning
11
Employer Branding : Arbeitgeber positionieren und präsentieren
10
Field guide to case study research in business-to-business marketing and purchasing
10
Nachhaltigkeitsmarketing : eine fallstudienbasierte Einführung
10
Services marketing cases in emerging markets : an asian perspective
10
Cases on strategic social media utilization in the nonprofit sector
9
Journal of vacation marketing : an international journal
9
Supply chain management : an international journal
9
The journal of brand management : an international journal
9
Business Collaboration : standortübergreifende Prozesse mit Business Software ; Praxislösungen im Detail ; Fallstudien, Konzepte, Modellierung
8
Case studies on MNCs in India
8
Global business and organizational excellence : a review of research & best practices
8
Handbuch Vertriebs-Exzellenz im Asset Management : institutionelle Anleger gewinnen und binden
8
Journal of purchasing and supply management
8
Marketing management : a cultural perspective
8
The marketing review
8
Tourism management : research, policies, practice
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1
Virtual communities in
marketing
processes : a
marketing
framework
D'Andrea, Alessia
;
Ferri, Fernando
;
Grifoni, Patrizia
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 265-279)
.
2013
Persistent link: https://www.econbiz.de/10009668198
Saved in:
2
Toward a customer-centric strategy implementation model : the case of a European mid-sized glass-packaging producer
Alfirevic, Niksa
;
Drasković, Nikola
;
Pavičić, Jurica
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 476-497)
.
2013
Persistent link: https://www.econbiz.de/10009669507
Saved in:
3
The strategic importance of data mining analysis for customer-centric
marketing
strategies
Veglio, Valerio
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 126-148)
.
2013
Persistent link: https://www.econbiz.de/10009668204
Saved in:
4
Branding Budapest
Szondi, Gyorgy
- In:
City branding : theory and cases
,
(pp. 124-130)
.
2011
Persistent link: https://www.econbiz.de/10008808679
Saved in:
5
Montevideo city branding
Hartmann, Pablo
- In:
City branding : theory and cases
,
(pp. 175-178)
.
2011
Persistent link: https://www.econbiz.de/10008809254
Saved in:
6
Consumer-centric
marketing
strategies : social networks as innovative tools for Consumer Relationship Management
Di Pietro, Loredana
;
Pantano, Eleonora
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 297-314)
.
2013
Persistent link: https://www.econbiz.de/10009668196
Saved in:
7
Seoul city branding : the case of Seoul's international brand communication
Kim, You Kyung
;
Kim, Peter Eung-Pyo
- In:
City branding : theory and cases
,
(pp. 190-198)
.
2011
Persistent link: https://www.econbiz.de/10008809248
Saved in:
8
Kuala Lumpur : searching for the right brand
Ghazali Musa
;
Melewar, T. C.
- In:
City branding : theory and cases
,
(pp. 162-168)
.
2011
Persistent link: https://www.econbiz.de/10008809258
Saved in:
9
Brand Hong Kong
Loo, Grace
;
Sindhwani, Saumya
;
Jing, Cai
;
Loo, Theresa
- In:
City branding : theory and cases
,
(pp. 157-161)
.
2011
Persistent link: https://www.econbiz.de/10008809260
Saved in:
10
Edinburgh : Scotland's inspiring capital
Wardrop, Kenneth
- In:
City branding : theory and cases
,
(pp. 138-149)
.
2011
Persistent link: https://www.econbiz.de/10008809266
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