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~type_genre:"Fallstudie"
~type_genre:"Conference paper"
~person:"Balmer, John M. T."
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Brand architecture
3
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Fallstudie
Conference paper
Article in journal
39
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39
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Balmer, John M. T.
Bruhn, Manfred
17
Nufer, Gerd
15
Esch, Franz-Rudolf
13
Meffert, Heribert
12
Bühler, André
11
Foroudi, Pantea
10
Hollensen, Svend
9
Kotler, Philip
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Melewar, T. C.
9
Zentes, Joachim
9
Bieger, Thomas
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Homburg, Christian
8
Ahlert, Dieter
7
Baumgarth, Carsten
7
Bertini, Marco
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Kowalkowski, Christian
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Smith, Alan D.
7
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Hartmann, Horst
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Heidling, Eckhard
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Layton, Roger A.
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Lindgreen, Adam
6
Piercy, Nigel
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Ulkuniemi, Pauliina
6
Wagner, Udo
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Öberg, Christina
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Alleman, James H.
5
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Berekoven, Ludwig
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Journal of general management
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European journal of marketing : EJM
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International studies of management and organization
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ECONIS (ZBW)
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1
A grounded theory of the corporate identity and corporate strategy dynamic : a corporate
marketing
perspective
He, Hong-wei
;
Balmer, John M. T.
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 401-430
Persistent link: https://www.econbiz.de/10009733026
Saved in:
2
Perceived corporate identity/strategy dissonance : triggers and managerial responses
He, Hong-Wei
;
Balmer, John M. T.
- In:
Journal of general management
33
(
2007/08
)
1
,
pp. 71-91
Persistent link: https://www.econbiz.de/10003603249
Saved in:
3
Why business school managers are a key corporate brand stakeholder group
Balmer, John M. T.
;
Wang, Wei-Yue
- In:
International studies of management and organization
46
(
2016
)
4
,
pp. 247-255
Persistent link: https://www.econbiz.de/10011497617
Saved in:
4
Contemporary perspectives on corporate
marketing
: contemplating corporate branding,
marketing
and communications in the twenty-first century
Balmer, John M. T.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009782202
Saved in:
5
Corporate brand identification and corporate brand management : how top business schools do it
Balmer, John M. T.
;
Liao, Mei-na
;
Wang, Wei-yue
- In:
Journal of general management
35
(
2009/10
)
4
,
pp. 77-102
Persistent link: https://www.econbiz.de/10003997127
Saved in:
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