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~type_genre:"Multi-volume publication"
~type_genre:"Article in journal"
~isPartOf:"International journal of pharmaceutical and healthcare marketing"
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Consumer behaviour
15
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15
Beziehungsmarketing
9
Relationship marketing
9
Gesundheitswesen
8
Health care system
8
Arzneimittel
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International journal of pharmaceutical and healthcare marketing
Journal of business research : JBR
2,330
Industrial marketing management : the international journal for industrial and high-tech firms
1,560
Journal of retailing and consumer services
1,281
International journal of production economics
691
The journal of brand management : an international journal
623
International journal of hospitality management
611
The journal of business & industrial marketing
605
Tourism management : research, policies, practice
586
Journal of the Academy of Marketing Science
566
European journal of operational research : EJOR
535
European journal of marketing : EJM
533
Journal of marketing management : MM
526
International journal of production research
525
Journal of marketing
510
Journal of travel and tourism marketing
495
Management science : journal of the Institute for Operations Research and the Management Sciences
490
Journal of strategic marketing
479
Journal of marketing research : JMR
451
The journal of product & brand management
443
Psychology & marketing
431
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
425
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
385
Journal of marketing communications
371
The journal of services marketing
367
Marketing intelligence & planning
366
The service industries journal
362
Asia Pacific journal of marketing and logistics
357
Journal of advertising research
344
Journal of retailing
324
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
312
Marketing letters : a journal of research in marketing
306
International journal of contemporary hospitality management
302
Journal of hospitality marketing & management
283
Journal of global marketing
273
Cogent business & management
271
International journal of internet marketing and advertising : IJIMA
268
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
256
Marketing : ZFP ; journal of research and management
254
Business horizons
248
Marketing theory
240
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ECONIS (ZBW)
27
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1
Customer experience in pharmaceutical B2B markets : perspectives of buyers and sellers
Abraham, Balaji
;
Sarkar, Soumya
;
Das Gupta, Krishna
- In:
International journal of pharmaceutical and healthcare …
17
(
2023
)
4
,
pp. 564-584
Persistent link: https://www.econbiz.de/10014461513
Saved in:
2
The power of social media fitness influencers on supplements : how they affect buyer's purchase decision?
Kumar, Nilesh
;
Nawaz, Zubair
;
Samerguy, Pavitra
- In:
International journal of pharmaceutical and healthcare …
18
(
2024
)
1
,
pp. 27-46
Persistent link: https://www.econbiz.de/10014478300
Saved in:
3
Preventive health care information and social media : a comparison of Baby Boomer and Generation X health care consumers
Cangelosi, Joe
;
Damron, Terry Stringer
;
Kim, David
- In:
International journal of pharmaceutical and healthcare …
16
(
2022
)
2
,
pp. 282-296
Persistent link: https://www.econbiz.de/10013343560
Saved in:
4
Consumer perceptions of information features in healthcare service advertisements and attitudes toward advertising
Park, Sung-Yeon
;
Yun, Gi Woong
;
Cook, Daniel M.
;
Coppes, Max
- In:
International journal of pharmaceutical and healthcare …
17
(
2023
)
2
,
pp. 209-228
Persistent link: https://www.econbiz.de/10014336897
Saved in:
5
The impact and success of health-care-related social media usage- pre- and post-COVID analysis
Srivastava, Mallika
;
Raina, Madhur
- In:
International journal of pharmaceutical and healthcare …
16
(
2022
)
4
,
pp. 624-644
Persistent link: https://www.econbiz.de/10014336857
Saved in:
6
Smart advertising in prescription only medication : aligning it with prescriber's or consumer's behavior
Menebo, Mesay Moges
- In:
International journal of pharmaceutical and healthcare …
16
(
2022
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10012886102
Saved in:
7
The role of electronic word of mouth (eWOM) and the
marketing
mix on women's purchasing intention of children's dietary supplements
Al-Dmour, Hani
;
Al-Qawasmi, Sheeraz
;
Al-Dmour, Rand H.
; …
- In:
International journal of pharmaceutical and healthcare …
16
(
2022
)
3
,
pp. 376-391
Persistent link: https://www.econbiz.de/10013343595
Saved in:
8
Modelling the factors impacting customer engagement for branded content in healthcare
Chauhan, Trishala
;
Sindhu, Shilpa
;
Mor, Rahul S.
- In:
International journal of pharmaceutical and healthcare …
18
(
2024
)
1
,
pp. 102-121
Persistent link: https://www.econbiz.de/10014479721
Saved in:
9
Is your company competent, interpersonal or community focused? : the effect of values and brand portfolio on company reputation
Katsanis, Lea Prevel
;
Williams, Alan
;
Srirangan, Kajan
- In:
International journal of pharmaceutical and healthcare …
17
(
2023
)
4
,
pp. 585-608
Persistent link: https://www.econbiz.de/10014461514
Saved in:
10
Patient engagement behaviors in hospitals : the role of word of mouth and patient helping behaviors
Fattahi, Majid
;
Farzin, Milad
;
Sadeghi, Marzie
; …
- In:
International journal of pharmaceutical and healthcare …
16
(
2022
)
4
,
pp. 606-623
Persistent link: https://www.econbiz.de/10014336855
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