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Search: subject:"marketing"
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Marketing
31,360
Consumer behaviour
28,537
Konsumentenverhalten
27,750
Relationship marketing
26,086
Beziehungsmarketing
25,318
Lieferantenmanagement
17,418
Supplier relationship management
17,417
Theorie
17,378
Theory
17,370
Brand management
17,287
Markenführung
17,142
Marketingmanagement
16,947
Marketing management
16,434
Deutschland
13,072
Online-Marketing
13,069
Internet marketing
12,952
Germany
12,287
Social Web
9,239
Social web
9,229
Markenimage
8,842
Brand image
8,752
USA
7,890
Customer satisfaction
7,611
United States
7,519
Kundenzufriedenheit
7,363
Marktforschung
7,027
Supply chain
6,735
Lieferkette
6,710
Market research
6,643
Electronic Commerce
6,385
Markenartikel
6,167
Brand
6,133
Service quality
5,949
Internationales Marketing
5,798
E-commerce
5,789
Dienstleistungsqualität
5,783
International marketing
5,698
Produktdifferenzierung
5,658
Product differentiation
5,590
Distribution channel
4,884
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All
Undetermined
48,533
Free
30,093
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Article
104,010
Book / Working Paper
65,395
Journal
957
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616
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2
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Article in journal
68,626
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68,626
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18,846
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18,846
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10,633
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10,633
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8,214
Thesis
7,003
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6,914
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6,681
research-article
5,067
Collection of articles of several authors
4,451
Sammelwerk
4,451
Case study
2,919
Fallstudie
2,919
Aufsatzsammlung
2,600
Lehrbuch
2,273
Textbook
1,896
Bibliografie enthalten
1,816
Bibliography included
1,816
Konferenzschrift
1,599
Dissertation u.a. Prüfungsschriften
1,283
Ratgeber
998
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976
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916
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894
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701
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701
conceptual-paper
695
Reprint
652
review
604
case-report
537
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525
Handbuch
525
Article
476
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372
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372
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326
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326
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323
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English
120,078
German
35,191
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13,071
French
765
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600
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482
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260
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250
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222
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221
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100
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66
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60
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54
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43
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32
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31
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23
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20
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15
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14
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13
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12
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11
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9
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9
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7
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4
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2
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Bruhn, Manfred
441
Meffert, Heribert
390
Kotler, Philip
311
Homburg, Christian
303
Pepels, Werner
244
Bauer, Hans H.
214
Huber, Frank
208
Wiedmann, Klaus-Peter
197
Esch, Franz-Rudolf
194
Burmann, Christoph
180
Belz, Christian
164
Kumar, V.
164
Backhaus, Klaus
161
Sheth, Jagdish N.
157
Tomczak, Torsten
157
Herrmann, Andreas
155
Ahlert, Dieter
152
Kleinaltenkamp, Michael
152
Tadajewski, Mark
143
Fritz, Wolfgang
141
Kreutzer, Ralf T.
126
Nufer, Gerd
124
Baumgarth, Carsten
122
Svensson, Göran
122
Vrontis, Demetris
119
Spiller, Achim
109
Verhoef, Peter C.
109
Grönroos, Christian
108
Albers, Sönke
107
Diller, Hermann
106
Kirchgeorg, Manfred
106
Malhotra, Naresh K.
105
Krafft, Manfred
103
Melewar, T. C.
103
Brown, Stephen
100
Han, Heesup
99
Swoboda, Bernhard
99
Kitchen, Philip J.
98
Zentes, Joachim
97
Irwin, Scott H.
96
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All
Springer Fachmedien Wiesbaden
609
Agricultural and Applied Economics Association - AAEA
560
National Bureau of Economic Research
267
Department of Agricultural, Food and Resource Economics, Michigan State University
243
Charles H. Dyson School of Applied Economics and Management, Cornell University
191
Université Paris-Dauphine (Paris IX)
186
European Association of Agricultural Economists - EAAE
173
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
169
American Marketing Association
154
International Association of Agricultural Economists - IAAE
150
Department of Agribusiness and Applied Economics, North Dakota State University
147
Southern Agricultural Economics Association - SAEA
140
Economic Research Service, Department of Agriculture
130
Department of Agricultural and Consumer Economics, University of Illinois at Urbana-Champaign
125
Siauliai University
119
Australian Agricultural and Resource Economics Society - AARES
103
African Association of Agricultural Economists - AAAE
100
Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
97
NCR-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management
97
Vytautas Magnus University
97
HAL
95
Department of Applied Economics, College of Agricultural, Food, and Environmental Sciences
94
Books on Demand GmbH <Norderstedt>
88
Economics Research, World Bank Group
87
IGI Global
79
Verlag Dr. Kovač
79
Lithuanian University of Agriculture
78
Vilnius Gediminas Technical University
74
European Society for Opinion and Marketing Research
72
Office of the Chief Economist, Department of Agriculture
72
Institut für Demoskopie Allensbach
67
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
63
Mykolas Romeris University
62
World Bank
62
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
58
Department of Agricultural and Resource Economics, University of California-Berkeley
57
OECD
53
Edward Elgar Publishing
52
ISM University of Management and Economics
52
Department of Agricultural & Applied Economics, University of Wisconsin-Madison
51
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Journal of business research : JBR
2,409
SpringerLink / Bücher
1,674
Industrial marketing management : the international journal for industrial and high-tech firms
1,606
European Journal of Marketing
1,387
Journal of retailing and consumer services
1,281
Marketing Intelligence & Planning
742
International journal of production economics
716
The journal of brand management : an international journal
637
International journal of hospitality management
611
The journal of business & industrial marketing
607
Journal of the Academy of Marketing Science
592
Tourism management : research, policies, practice
590
Journal of Consumer Marketing
580
European journal of operational research : EJOR
551
International journal of production research
538
European journal of marketing : EJM
533
Journal of marketing
529
Journal of marketing management : MM
526
Journal of strategic marketing
523
Springer eBook Collection
516
Journal of travel and tourism marketing
505
Journal of Business & Industrial Marketing
502
Management science : journal of the Institute for Operations Research and the Management Sciences
502
Europäische Hochschulschriften / 5
478
Journal of marketing research : JMR
451
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
448
Psychology & marketing
445
The journal of product & brand management
444
International Marketing Review
437
Gabler Edition Wissenschaft
434
Marketing intelligence & planning
398
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
385
Journal of Services Marketing
382
Journal of marketing communications
380
The service industries journal
369
The journal of services marketing
367
Asia Pacific journal of marketing and logistics
356
Strategic Direction
355
International Journal of Bank Marketing
353
Journal of advertising research
352
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Source
All
ECONIS (ZBW)
136,344
USB Cologne (EcoSocSci)
10,964
RePEc
10,774
Other ZBW resources
8,540
BASE
3,178
EconStor
816
USB Cologne (business full texts)
261
OLC EcoSci
95
ArchiDok
8
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94,881
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94,890
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94881
Sales management : building customer relationships and partnerships
Hair, Joseph F.
;
Anderson, Rolph E.
;
Mehta, Rajiv
; …
-
2008
Persistent link: https://www.econbiz.de/10003578914
Saved in:
94882
Acquiring and retaining customers in UK banks : an exploratory study
Farquhar, Jillian Dawes
;
Panther, Tracy
- In:
Journal of retailing and consumer services
15
(
2008
)
1
,
pp. 9-21
Persistent link: https://www.econbiz.de/10003597007
Saved in:
94883
Brand equity in hospital
marketing
Kim, Kyung Hoon
;
Kim, Kang-Sik
;
Kim, Dong Yul
;
Kim, Jong Ho
- In:
Journal of business research : JBR
61
(
2008
)
1
,
pp. 75-82
Persistent link: https://www.econbiz.de/10003597171
Saved in:
94884
Kundenbindung im vertikalen
Marketing
Zentes, Joachim
;
Swoboda, Bernhard
;
Morschett, Dirk
- In:
Handbuch Kundenbindungsmanagement : Strategien und …
,
(pp. 181-213)
.
2008
Persistent link: https://www.econbiz.de/10003597704
Saved in:
94885
Kundenbindung im Industriegütermarketing
Backhaus, Klaus
;
Baumeister, Cordelia
;
Koch, Matthias
; …
- In:
Handbuch Kundenbindungsmanagement : Strategien und …
,
(pp. 215-248)
.
2008
Persistent link: https://www.econbiz.de/10003597710
Saved in:
94886
Kundenbindung durch Dialogmarketing
Gerdes, Jürgen
- In:
Handbuch Kundenbindungsmanagement : Strategien und …
,
(pp. 445-463)
.
2008
Persistent link: https://www.econbiz.de/10003597741
Saved in:
94887
Key Account Management (KAM) als Implementationsform des Kundenbindungsmanagements
Jensen, Ove
- In:
Handbuch Kundenbindungsmanagement : Strategien und …
,
(pp. 579-604)
.
2008
Persistent link: https://www.econbiz.de/10003597791
Saved in:
94888
Kundeninteraktionen intelligent steuern : Chancen erkennen und wahrnehmen
Bommer, Michael-Maria
- In:
Die Zukunft des Customer Service : Analysen, …
,
(pp. 81-91)
.
2008
Persistent link: https://www.econbiz.de/10003598315
Saved in:
94889
Why "service"?
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
1
,
pp. 25-38
Persistent link: https://www.econbiz.de/10003679866
Saved in:
94890
Managing the co-creation of value
Payne, Adrian E.
;
Storbacka, Kaj
;
Frow, Pennie
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
1
,
pp. 83-96
Persistent link: https://www.econbiz.de/10003679883
Saved in:
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