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Search: subject:"marketing"
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Subject
All
Marketing
29,060
Consumer behaviour
26,981
Konsumentenverhalten
26,975
Relationship marketing
24,928
Beziehungsmarketing
24,863
Theorie
17,267
Theory
17,246
Lieferantenmanagement
17,146
Supplier relationship management
17,145
Markenführung
16,781
Brand management
16,759
Marketingmanagement
16,714
Marketing management
15,971
Deutschland
13,040
Online-Marketing
12,673
Internet marketing
12,455
Germany
12,209
Social Web
8,940
Social web
8,932
Markenimage
8,592
Brand image
8,431
USA
7,696
United States
7,501
Customer satisfaction
7,201
Kundenzufriedenheit
7,187
Marktforschung
6,972
Supply chain
6,522
Lieferkette
6,519
Market research
6,494
Electronic Commerce
6,232
Markenartikel
6,025
Brand
5,979
Internationales Marketing
5,759
Service quality
5,681
Dienstleistungsqualität
5,665
E-commerce
5,631
Produktdifferenzierung
5,612
Product differentiation
5,518
International marketing
5,092
Vertriebsweg
4,801
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Online availability
All
Undetermined
38,535
Free
29,371
Type of publication
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Article
93,598
Book / Working Paper
65,105
Journal
946
Other
616
Database
2
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Article in journal
66,885
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66,885
Aufsatz im Buch
18,696
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18,696
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10,562
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10,562
Hochschulschrift
8,190
Thesis
7,003
Working Paper
6,833
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6,604
Collection of articles of several authors
4,449
Sammelwerk
4,449
Case study
2,917
Fallstudie
2,917
Aufsatzsammlung
2,517
Lehrbuch
2,255
Textbook
1,895
Bibliografie enthalten
1,816
Bibliography included
1,816
Konferenzschrift
1,583
Dissertation u.a. Prüfungsschriften
1,283
Ratgeber
996
Guidebook
915
Conference proceedings
895
Conference paper
683
Konferenzbeitrag
683
Reprint
652
Handbook
524
Handbuch
524
Article
443
Collection of articles written by one author
372
Sammlung
372
Amtsdruckschrift
355
Government document
355
Glossar enthalten
322
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322
Congress Report
304
Bibliographie
230
Festschrift
220
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188
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English
109,535
German
35,037
Undetermined
13,070
French
760
Hungarian
597
Lithuanian
482
Spanish
253
Polish
250
Italian
221
Russian
221
Romanian
100
Swedish
66
Dutch
60
Portuguese
54
Ukrainian
43
Czech
32
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31
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22
Finnish
20
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15
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14
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13
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12
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11
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9
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9
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7
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4
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4
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4
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3
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3
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2
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2
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2
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2
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1
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Author
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Bruhn, Manfred
436
Meffert, Heribert
389
Kotler, Philip
304
Homburg, Christian
303
Pepels, Werner
243
Bauer, Hans H.
212
Huber, Frank
207
Wiedmann, Klaus-Peter
197
Esch, Franz-Rudolf
193
Burmann, Christoph
180
Belz, Christian
164
Kumar, V.
162
Backhaus, Klaus
159
Tomczak, Torsten
155
Ahlert, Dieter
151
Herrmann, Andreas
151
Kleinaltenkamp, Michael
150
Sheth, Jagdish N.
146
Fritz, Wolfgang
139
Kreutzer, Ralf T.
124
Nufer, Gerd
122
Baumgarth, Carsten
119
Tadajewski, Mark
117
Spiller, Achim
109
Verhoef, Peter C.
108
Diller, Hermann
105
Kirchgeorg, Manfred
105
Albers, Sönke
104
Melewar, T. C.
101
Vrontis, Demetris
100
Krafft, Manfred
99
Han, Heesup
97
Irwin, Scott H.
96
Swoboda, Bernhard
96
Zentes, Joachim
96
Keller, Kevin Lane
95
Malhotra, Naresh K.
94
Gierl, Heribert
91
Franses, Philip Hans
90
Kaiser, Harry M.
90
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All
Springer Fachmedien Wiesbaden
608
Agricultural and Applied Economics Association - AAEA
560
National Bureau of Economic Research
262
Department of Agricultural, Food and Resource Economics, Michigan State University
243
Charles H. Dyson School of Applied Economics and Management, Cornell University
191
Université Paris-Dauphine (Paris IX)
186
European Association of Agricultural Economists - EAAE
173
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
169
American Marketing Association
153
International Association of Agricultural Economists - IAAE
150
Department of Agribusiness and Applied Economics, North Dakota State University
147
Southern Agricultural Economics Association - SAEA
140
Economic Research Service, Department of Agriculture
130
Department of Agricultural and Consumer Economics, University of Illinois at Urbana-Champaign
125
Siauliai University
119
Australian Agricultural and Resource Economics Society - AARES
103
African Association of Agricultural Economists - AAAE
100
Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
97
NCR-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management
97
Vytautas Magnus University
97
HAL
95
Department of Applied Economics, College of Agricultural, Food, and Environmental Sciences
94
Books on Demand GmbH <Norderstedt>
88
Economics Research, World Bank Group
87
IGI Global
80
Lithuanian University of Agriculture
78
Verlag Dr. Kovač
75
Vilnius Gediminas Technical University
74
European Society for Opinion and Marketing Research
72
Office of the Chief Economist, Department of Agriculture
72
Institut für Demoskopie Allensbach
67
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
63
Mykolas Romeris University
62
World Bank
61
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
58
Department of Agricultural and Resource Economics, University of California-Berkeley
57
ISM University of Management and Economics
52
Department of Agricultural & Applied Economics, University of Wisconsin-Madison
51
Haufe-Lexware GmbH & Co. KG
50
Fördergesellschaft Marketing an der Universität Augsburg
49
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Published in...
All
Journal of business research : JBR
2,340
SpringerLink / Bücher
1,672
Industrial marketing management : the international journal for industrial and high-tech firms
1,568
Journal of retailing and consumer services
1,281
International journal of production economics
691
The journal of brand management : an international journal
627
International journal of hospitality management
611
The journal of business & industrial marketing
607
Tourism management : research, policies, practice
586
Journal of the Academy of Marketing Science
567
European journal of operational research : EJOR
539
European journal of marketing : EJM
533
Journal of marketing management : MM
526
International journal of production research
525
Springer eBook Collection
515
Journal of marketing
514
Journal of travel and tourism marketing
496
Management science : journal of the Institute for Operations Research and the Management Sciences
491
Journal of strategic marketing
479
Europäische Hochschulschriften / 5
478
Journal of marketing research : JMR
451
The journal of product & brand management
444
Gabler Edition Wissenschaft
434
Psychology & marketing
430
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
425
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
385
Marketing intelligence & planning
369
The journal of services marketing
367
The service industries journal
363
Asia Pacific journal of marketing and logistics
357
Journal of marketing communications
357
Journal of advertising research
344
Journal of retailing
324
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
312
Springer eBook Collection / Business and Economics
311
Marketing letters : a journal of research in marketing
309
International journal of contemporary hospitality management
304
Journal of hospitality marketing & management
283
Management Science
274
Journal of global marketing
273
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Source
All
ECONIS (ZBW)
134,119
USB Cologne (EcoSocSci)
10,964
RePEc
10,774
BASE
3,171
EconStor
781
USB Cologne (business full texts)
261
OLC EcoSci
95
Other ZBW resources
94
ArchiDok
8
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94,881
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94,890
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160,267
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Date (oldest first)
94881
The moderator effects of perceived risk, objective knowledge and certainty in the satisfaction-loyalty relationship
Ho Huy Tuu
;
Olsen, Svein O.
;
Pham Thi Thuy Linh
- In:
The journal of consumer marketing
28
(
2011
)
5
,
pp. 363-375
Persistent link: https://www.econbiz.de/10009272079
Saved in:
94882
Consumer loyalty on the grocery product market : an empirical application of Dick and Basu's framework
Jensen, Jan Møller
- In:
The journal of consumer marketing
28
(
2011
)
5
,
pp. 333-343
Persistent link: https://www.econbiz.de/10009272093
Saved in:
94883
Bringing us together or driving us apart : the effect of soliciting consumer input on consumers’ propensity to transact with an organization
Liu, Wendy
;
Gal, David
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
2
,
pp. 242-259
Persistent link: https://www.econbiz.de/10009272197
Saved in:
94884
Do switching barriers in the retail banking industry influence bank customers in different age groups differently?
Tesfom, Goitom
;
Birch, Nancy J.
- In:
The journal of services marketing
25
(
2011
)
5
,
pp. 371-380
Persistent link: https://www.econbiz.de/10009272238
Saved in:
94885
Do relationship benefits and maintenance drive commitment and loyalty?
Dagger, Tracey S.
;
David, Meredith E.
;
Ng, Sandy
- In:
The journal of services marketing
25
(
2011
)
4
,
pp. 273-281
Persistent link: https://www.econbiz.de/10009272273
Saved in:
94886
Modeling multiple relationships in social networks
Ansari, Asim
;
Koenigsberg, Oded
;
Stahl, Florian
- In:
Journal of marketing research : JMR
48
(
2011
)
4
,
pp. 713-728
Persistent link: https://www.econbiz.de/10009272385
Saved in:
94887
Cross-selling the right product to the right customer at the right time
Li, Shibo
;
Sun, Baohong
;
Montgomery, Alan
- In:
Journal of marketing research : JMR
48
(
2011
)
4
,
pp. 683-700
Persistent link: https://www.econbiz.de/10009272393
Saved in:
94888
Medienmarketing
Breyer-Mayländer, Thomas
- In:
Kompendium Kulturmarketing : Handbuch für Studium und …
,
(pp. 333-357)
.
2011
Persistent link: https://www.econbiz.de/10009272557
Saved in:
94889
Besucherorientierung und Besucherbindung
Lutz, Markus
- In:
Kompendium Kulturmarketing : Handbuch für Studium und …
,
(pp. 73-96)
.
2011
Persistent link: https://www.econbiz.de/10009272569
Saved in:
94890
Rethinking ethical leadership, social capital and customer relationship
Zheng, Qinqin
;
Wang, Miao
;
Li, Zhiqiang
- In:
The journal of management development
30
(
2011
)
7/8
,
pp. 663-674
Persistent link: https://www.econbiz.de/10009273369
Saved in:
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