//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Corporate communications : an international journal"
~isPartOf:"Journal of business research : JBR"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"marketing communications"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Marketing communications
8
Marketing management
6
Marketingmanagement
6
Communication
5
Kommunikation
5
Public relations
4
Öffentlichkeitsarbeit
4
Consumer behaviour
3
Corporate communications
3
Konsumentenverhalten
3
Social Web
3
Social media
3
Social web
3
Brand management
2
Ethnic marketing
2
Integrated marketing communications
2
Internal communication
2
Interne Kommunikation
2
Internet marketing
2
Markenführung
2
Online-Marketing
2
Organisationstheorie
2
Organization theory
2
Organizational theory
2
Viral marketing
2
Virales Marketing
2
Advertising
1
Advertising effects
1
Animated logos
1
Basic principles
1
Big Data
1
Big data
1
China
1
Chinese consumers
1
Commodification
1
Communication management
1
Company innovativeness
1
Company power
1
Construal levels
1
Consumer studies
1
more ...
less ...
Online availability
All
Undetermined
12
Type of publication
All
Article
13
Type of publication (narrower categories)
All
Article in journal
13
Aufsatz in Zeitschrift
13
Language
All
English
13
Author
All
Hoffjann, Olaf
2
Bove, Liliana L.
1
Chan, Eugene Y.
1
Coslor, Erica
1
Cui, Charles Chi
1
Gauld, Stephen
1
Guido, Gianluigi
1
Hartman, Anna E.
1
Laroche, Michel
1
Lei, Jing
1
Licsandru, Tana Cristina
1
Ma, Jenny Weichen
1
Meng, Yan
1
Milne, George R.
1
Nataraajan, Rajan
1
Orazi, Davide C.
1
Pastore, Alberto
1
Pichierri, Marco
1
Pino, Giovanni
1
Röttger, Ulrike
1
Sussan, Fiona
1
Swani, Kunal
1
Teng, Lefa
1
Vernuccio, Maria
1
Weisfeld-Spolter, Suri
1
Wiencierz, Christian
1
Wilson, Jonathan A. J.
1
Yang, Yusheng
1
Šerić, Maja
1
more ...
less ...
Published in...
All
Corporate communications : an international journal
Journal of business research : JBR
European journal of marketing : EJM
18
Journal of marketing communications
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Проблемы современной экономики
6
Journal of marketing
5
Revista de Marketing Online (Journal of Online Marketing)
5
Бизнес Информ
5
Annals of marketing-mba
4
European journal of marketing
4
Tržište/Market
4
ИЗВЕСТИЯ САНКТ-ПЕТЕРБУРГСКОГО УНИВЕРСИТЕТА ЭКОНОМИКИ И ФИНАНСОВ
4
Business horizons
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of internet marketing and advertising : IJIMA
3
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
3
Problems and perspectives in management : PPM ; international research journal
3
The international journal of bank marketing : IJBM
3
Вестник Омского университета. Серия «Экономика»
3
Известия Тульского государственного университета. Экономические и юридические науки
3
Asia Pacific journal of marketing and logistics
2
Business Inform
2
Central European business review : CEBR
2
Economic analysis : EA
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of advertising : the review of marketing communications
2
International journal of business and globalisation : IJBG
2
International journal of contemporary hospitality management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE)
2
Journal of advertising research
2
Journal of business strategy
2
Journal of consumer marketing
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of global marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing management : MM
2
Journal of promotion management : JPM
2
more ...
less ...
Source
All
ECONIS (ZBW)
13
Showing
1
-
10
of
13
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Informality in strategic communication : making the case for a forgotten concept
Hoffjann, Olaf
- In:
Corporate communications : an international journal
29
(
2024
)
2
,
pp. 206-220
Persistent link: https://www.econbiz.de/10014494118
Saved in:
2
Revising the basic principles of integrated
marketing
communications
during a health-related crisis : the case of Croatian tourism and hospitality industry
Šerić, Maja
;
Vernuccio, Maria
;
Pastore, Alberto
- In:
Corporate communications : an international journal
29
(
2024
)
2
,
pp. 257-278
Persistent link: https://www.econbiz.de/10014494122
Saved in:
3
They're vs they are : contractions influence product choice and judgments
Chan, Eugene Y.
;
Meng, Yan
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534146
Saved in:
4
Between strategic clarity and strategic ambiguity : oscillating strategic communication
Hoffjann, Olaf
- In:
Corporate communications : an international journal
27
(
2022
)
2
,
pp. 284-303
Persistent link: https://www.econbiz.de/10013162810
Saved in:
5
The effect of ending disclosure on the persuasiveness of narrative PSAs
Orazi, Davide C.
;
Lei, Jing
;
Bove, Liliana L.
- In:
Journal of business research : JBR
127
(
2021
),
pp. 241-251
Persistent link: https://www.econbiz.de/10012494371
Saved in:
6
Earning while giving : rhetorical strategies for navigating multiple institutional logics in reproductive commodification
Hartman, Anna E.
;
Coslor, Erica
- In:
Journal of business research : JBR
105
(
2019
),
pp. 405-419
Persistent link: https://www.econbiz.de/10012128530
Saved in:
7
Understanding the global consumer culture : views from eastern and western scholars, an introduction to the special issue
Laroche, Michel
;
Teng, Lefa
- In:
Journal of business research : JBR
103
(
2019
),
pp. 219-221
Persistent link: https://www.econbiz.de/10012104187
Saved in:
8
Subjective social inclusion : a conceptual critique for socially inclusive marketing
Licsandru, Tana Cristina
;
Cui, Charles Chi
- In:
Journal of business research : JBR
82
(
2018
),
pp. 330-339
Persistent link: https://www.econbiz.de/10011771905
Saved in:
9
A window to the ideal self : a study of UK Twitter and Chinese Sina Weibo selfie-takers and the implications for marketers
Ma, Jenny Weichen
;
Yang, Yusheng
;
Wilson, Jonathan A. J.
- In:
Journal of business research : JBR
74
(
2017
),
pp. 139-142
Persistent link: https://www.econbiz.de/10011675516
Saved in:
10
Evaluating Facebook brand content popularity for service versus goods offerings
Swani, Kunal
;
Milne, George R.
- In:
Journal of business research : JBR
79
(
2017
),
pp. 123-133
Persistent link: https://www.econbiz.de/10011745171
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->